Fifty-six percent of the TotalBeauty.com audience wants more information to help make informed purchase decisions. This presents brands an incredible opportunity to intercept the female consumer while she’s crafting her shopping list.
Santa Monica, Calif., (PRWEB) April 05, 2012
Total Beauty Media Group, a leading online publisher of beauty and wellness content, today announces the launch of "The Week in Beauty," a new web video series featuring the latest beauty news. The series will air weekly on TotalBeauty.com, and will be distributed via the TotalBeautyTV online channel.
The "The Week in Beauty" host gives viewers beauty news from the week, including new product releases, private sales, gifts with purchase, and giveaways -- all with a behind-the-scenes, beauty newsroom feel. The videos encourage interaction with the audience, driving viewers back to TotalBeauty.com to vote in polls, provide product reviews, and share feedback to be included in the following week’s segment.
"We’re excited to bring beauty content to our consumers via a dedicated web show," said Beth Mayall-Traglia, Editor in Chief of TotalBeauty.com. "With millions of video views on our TotalBeautyTV YouTube channel, it’s no doubt the consumers are craving this kind of content. Now our community gets the sneak peek into beauty in a fun, easily digestible way."
In addition to editorial content, "The Week in Beauty" provides opportunities for brand integration and sponsorship. As a cornerstone of a Total Beauty Media Group partnership, The REMBRANDT® brand will be part of a larger advertising package including sponsorship of initial installments of “The Week in Beauty” series.
"Fifty-six percent of the TotalBeauty.com audience wants more information to help make informed purchase decisions. This presents brands an incredible opportunity to intercept the female consumer while she’s crafting her shopping list," said Ethelbert Williams, Head of Marketing, Total Beauty Media Group.
About Total Beauty Media Group
Founded in 2007, Total Beauty Media Group operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews, spanning more than 45,000 products, including most known prestige, mass-market, salon, and spa products. In addition, the site publishes daily editorial coverage of beauty news and trends, including TotalBeauty.com TV, an immense library of beauty how-to videos.
Total Beauty Media Group’s portfolio of digital beauty, health, and lifestyle media properties include: TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. Total Beauty Media Group is backed by USVP and Wallington Investments and based in Santa Monica, Calif. For more information about Total Beauty Media Group, visit TotalBeautyMedia.com.