Stevenage, London, UK (PRWEB UK) 23 January 2013
Mercedes has appointed Toto Wolff as the new motorsport boss and executive director of the Formula 1 team. Wolff, 41, is Austrian and is replacing Norbert Haug, who left the company in December.
Wolff will help run the F1 programme and oversee the other motorsport activities, which includes the German Touring Cars (DTM). Wolff will also retain his shareholding in Williams, but relinquish his role of director. He will also take a minority interest in the F1 team, where he is executive director.
Non-executive chairman and triple world champion, Niki Lauda, was responsible for persuading Lewis Hamilton to become a driver for 2013 and is also a shareholder.
Wolff and Lauda will manage operations for the Mercedes' F1, as will Ross Brawn, team principal.
The head of Mercedes-Benz Cars, Dieter Zetsche, who is also the chairman of the management board of Daimler AG, says” Toto Wolff has proven that this sport runs in his blood.” Zetsche also says that Wolff is well aware of the economic requirements for running the business.
Zetsche goes onto say that the Formula 1 team gains an experienced motorsport specialty with Wolff, as well as an enthusiast of the Mercedes brand. The company will be developing their motorsport activities significantly with him and Niki Lauda working together.
Wolff is leaving Williams on good terms but comments about Mercedes-Benz being the “most important participants in motorsport worldwide.” He’s a big fan and a brand enthusiast, which makes this an important role for him to take on. He is looking for 2013 to be a successful season and to acquire a lot of new talent for the team.
Wolff’s former team principal with Williams, Sir Frank Williams, wishes him luck. He says that the role of executive director was an important one, but admits that positions with Mercedes do not come around that often. The chief operations engineer, Mark Gillan, also left the company, which has left a void in the company. Wolff and Gillan ran different aspects of the team side by side at the racetrack and now neither will be with Williams.
The appointment of Wolff is not the only shake-up that’s taken place within the sporting department of Mercedes. In September, Niki Lauda’s appointment was announced simultaneously with the signing of Hamilton as new driver. Hamilton is replacing Michael Schumacher, who retired from the sport. The shake-up can be seen as Mercedes’ response to their underperformance as an F1 team.
The New Mercedes A Class adds to some of the excitement the company has to offer as well. The New Mercedes adds a new look to the luxury line, including some sleek new curves that provides a sporty appearance. The price of the A class is affordable, too, which leads more people to look at the new model as opposed to considering a Used Mercedes.
Mercedes took over the Brawn racing team toward the end of 2009. This was the same year they won the constructors' and drivers' title double alongside Jenson Button. However, they have only won one race in the past three years. Last season ended with a struggle to score points, let alone win a race.
With a new driver as well as Lauda and now Wolff in place, things are beginning to look up for the Mercedes-Benz Formula One team.