TownHog Partners Is Now BluLabel

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Dotblu Inc. renames its private label platform to BluLabel, as it continues to power media giants’ local offerings.

We expect that as a result of this rebranding exercise, we will continue to attract large media publishers who wish to participate in the daily deal space in the most cost effective and quickest-to-market manner.

DotBlu, Inc. rebrands its white label platform, TownHog Partners, under the name BluLabel. This comes as part of an effort to focus entirely on the private label business, and strengthen the brand as B2B. The rebranding also takes place in parallel to BuyWithMe’s acquisition of DotBlu’s consumer facing daily deal site, TownHog.com.

"The BluLabel platform has been operating the largest daily deal sites for top tier local media since 2009," said Song Kim, Dotblu CEO. "We expect that as a result of this rebranding exercise, we will continue to attract large media publishers who wish to participate in the daily deal space in the most cost effective and quickest-to-market manner."

About Dotblu Inc.

Through its private label offering, Dotblu Inc. has been a leading player in the daily deal space since 2009. With a reach of over 50 million subscribers, the BluLabel platform makes up the largest network of daily deal sites. Local media companies behind these daily deal sites include Open Table, Cumulus Broadcast, CBS, the San Francisco Chronicle | SFGate, LIN Media, and Citadel, among others.

To find out more please visit http://BluLabel.com.

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Lilia Martinez-Coburn
TownHog
(415) 349-5030
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