a way for me to tie Toyota of Lewisville into the community and to the city of Lewisville. And Toyotathon, it's a yearly event, a celebration for us and our community and so that's really the value we try to bring to our customers.
Dallas, TX (Vocus) November 16, 2010
It's not just the major sales event for all Toyota dealers nationwide. The end-of-the-year Toyotathon also gives one of Texas' highest-volume car dealerships, Toyota of Lewisville, a chance to reintroduce itself to its community. Owner Rene`` Isip lets viewers take an under-the-hood peek at his business and its preparations for Toyotathon in the new spark360 business profile, now available for viewing at http://www.spark360.tv.
The spark360 cameras go behind the scenes at one of the largest DFW Toyota dealerships. Included in the profile are interviews with sales and service managers as they get their staffs ready for the six-week sales event, and a video tour of the spacious, 80,000 square foot state-of-the-art facility and all its customer amenities.
The spark360 profile also shows off a new development in the business' six-year relationship with the Lewisville community: the Toyota of Lewisville Railroad Park, a nearby 294-acres sports complex with baseball, football and soccer fields, a skate park, dog parks, walking paths and three lakes. Isip acquired the naming rights to the park as "a way for me to tie Toyota of Lewisville into the community and to the city of Lewisville. And Toyotathon, it's a yearly event, a celebration for us and our community and so that's really the value we try to bring to our customers."
Host Renay San Miguel interviews Isip in the spark360 virtual studio and asks about the importance of Toyotathon, now in its 32nd year, and asks how it impacts one of the busiest Toyota dealers in Dallas. "It's a way for us to end the year with a big celebration. We're just looking at taking care of our customers, making sure they're getting the best deal - better deals than what Toyota's offering out there - and just bringing our community together."
Sales manager Chris George echoes that sentiment: Toyotathon is when the auto company unveils new sales incentives and rebates as well as car models that the public hasn't seen before. "There's balloons all over the showroom, there's a general excitement around the dealership," George says. "The customers love it. I've had people tell us months prior that they're literally going to wait until Toyotathon hits before they buy a car. It's just an exciting time to be in the car business, an exciting time to buy a car."
And a busy time for Toyota of Lewisville; service manager Rich Hoch says he may work for one of the major Toyota dealerships in Dallas, Texas, but Toyotathon serves as a way to remind area customers of how the dealership takes care of them while they're waiting on their cars to be repaired - the full-service Avalon Cafe; free WiFi with a separate wireless internet room for business users; a children's play area, and a TV viewing area. Isip adds that his Toyota parts and service area is one of the few in the Dallas-Fort Worth area with separate tire alignment machines for cars and trucks, and a standalone four-bay oil change area that can get that particular aspect of auto maintenance done for customers in less than 20 minutes.
Isip believes all these factors, plus the level of training he provides for his sales team, lifts Toyota of Lewisville high above other DFW Toyota dealerships. "The biggest thing about our sales associates is that they will always follow up and check up with you to make sure everything's okay, so you're tied in hopefully to Toyota of Lewisville for life," he says.
"Investing in the Toyota of Lewisville Railroad Park is an innovative way for a business to put down roots in its community," San Miguel said. "Auto dealerships have to do all they can in this economy, and in this particular highly-competitive market, to stand out from the crowd. This spark360 profile will show why Rene` Isip has built his business into one of the largest DFW Toyota dealerships."
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