Electronic Games to Drive Growth in the Toys and Games Market, According to a New Report by Global Industry Analysts, Inc.

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A well-organized industry, growth in the world toys and games market is hugely dependent on economic health, consumer income levels, technology development, and product innovation. A key force shaping the market's future is the development and launch of innovative, advanced technology-based next generation gaming products, and the resultant availability of numerous genres of games. Driven by the rapid growth of mobile phones, wireless gaming is expected to emerge into a major driver of growth in the market.

Toys and Games: A Global Outlook

'Toys and Games' no longer generate an image of a 'plaything' meant for children. Today, the market offers a wide range of products designed for diversified audiences ranging from the 'young' to adults 'young-at-heart'. Although manufacturers continue to hold onto their core of mushy teenagers, and youngsters, they are also hot on the heels of their older counterparts. Older adults are also increasingly embracing the advancements in gaming technologies. The trend is especially evident in the wireless gaming industry wherein the sheer variety of games available is attracting the attention of new sections of the population, who are evincing interest for mobile games. Women, for instance, have entered the spotlight as significant revenue generating audiences for mobile games, such as, puzzles, word, and trivia.

The world toys and games market is forecast to witness increased demand from emerging Asian markets such as China and India, among others. United States, Europe and Japan represent the traditionally large markets for toys and games. In United States and Europe, majority of the sales are generated during the last quarter of the year, which represents the holiday/festive season. Christmas and Thanksgiving are the two important festive occasions, where giving and receiving gifts is an integral part of the festive culture.

Product markets expected to experience the strongest gains are those, which offer a high degree of innovation and incorporate superior technological features, such as, console and computer games, mobile games, and other interactive and intelligent toys.

Video/computer games market is expected to witness rapid growth, driven by the introduction of advanced video games with enhanced features and innovative technologies. Online gaming is another area of growth for the toys and games industry. Wireless gaming is also growing and promises to be the future of gaming in the global market. Innovative gaming devices and specially designed gaming platforms such as Playstation are expected to ignite the interest of gamers across all age groups thereby assisting growth in the wireless/mobile gaming market. Despite waning popularity, traditional games market continues to hold on to a significant share of the global market.

Worldwide toys and games market is marked by fluctuations - seasonal as well as those influenced by changing fashion and trends. The volatility of the market is attributed primarily to higher exposure to the media, and rising consumer awareness levels. With children outgrowing their toys much faster than in the past, the need for new and innovative products is immense. However, high-development cost, particularly with regard to hi-tech games, is a major obstacle faced by toy manufacturers.

The report titled "Toys and Games: A Global Outlook" provides a collection of statistical findings, market briefs, and concise summaries of research findings. An easy guide to What, Why, When, How, Where, and Who of an industry, the global outlook series enumerates recent developments, mergers, acquisitions, and other strategic industry activities. The report also provides a prelude to major markets. Major markets discussed in the report include United States, Canada, Japan, Asia-Pacific and Latin America. Also included is a directory listing of addresses and contact details of 866 companies worldwide.

For more details about this research report, please visit http://www.strategyr.com/Toys_And_Games_Industry_Market_Report.asp.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press @ StrategyR.com
Web Site http://www.StrategyR.com

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