World Toys and Games Market to Reach US$100 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Toys and Games Industry. The global toys and games industry is driven by the growing popularity of console and computer games, in addition to video games. A peculiar trend driving the market is the growing disenchantment of children towards toys and games at an early age. The span of attention and the desirability to play with the same toys/games for long period of time is gradually, but surely on the decline. This has resulted in the introduction of new and ‘different’ games and toys at very frequent intervals, each one vying to be more innovative, attractive, and technologically superior than the other. Another key driving factor represents the growth and popularity of interactive and intelligent toys.

Toys and Games: A Global Outlook

Follow us on LinkedIn – The global toys and games industry is influenced by the constantly varying trends. Today’s child is more interested in playing with trendier and smarter electronic toys and video games, rather than the traditional toys. Manufacturers are thus continually striving to innovate and introduce more evolved games for the youngsters of today. Console and computer games, in addition to the video games, are the key driving forces behind the industry’s growth. In addition, the rise in stress levels associated with modern living is causing adults to increasingly turn to toys and games that carry an element of excitement and fun, and such factors are also contributing to the market growth. Small children are no longer the prime or in many case the sole attractive targets of manufacturers and retailers. Youngsters and, in several instances, adults too are the target consumers.

Traditionally, the US and European markets are the centers of demand for toys and games, due to better lifestyle and socio-cultural reasons, while Japan remains the global leader in the video games market. Among the European countries, the United Kingdom takes the lead, trailed by Germany and France. The near-term growth of the global toys and games industry is expected to be fueled by emerging economies in Asia Pacific and Latin America regions due to the high GDP in these regions, as well as an increasing shift towards a more westernized lifestyle. Despite the relatively waning popularity of the traditional games in many regions of the world, the segment continues to hold a significant share in the global toys and games market. Growth for the entire toys and games market is dependent upon those sectors, which provide a high degree of innovation and superior technological features. Console and computer games, interactive and intelligent toys, fall under this category.

One of the most significant developments in the recent years has been the growth and popularity of interactive and intelligent toys. These toys, rather than the hitherto market leaders such as traditional toys, are the new growth drivers. This has encouraged other non-toy companies, such as Intel and Microsoft, to jump into the fray by investing in this lucrative market space. An amazing fact about these intelligent toys is that their popularity is not just limited to the new generation of computer savvy youngsters, but in several cases, extends to the adults too. The grown-ups are equally fascinated with the capability to add interesting personality and unique characteristic traits of a cuddly toy.

The popularity of online games has opened up new avenues for the gaming sector. The number of Internet users visiting online game sites surpassed 210 million globally, and is further growing at a rate of 17% annually. The positive aspect of the online console gaming experience is the ease of playing with a console as compared to that of a PC, providing considerable potential to the online console gaming in future.

The research report titled “Toys and Games: A Global Outlook” announced by the Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a rudimentary overview of the toys and games industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include North America, the US, Canada, Japan, Europe, Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Poland, Portugal, Russia, Spain, The Netherlands, Turkey, The United Kingdom, Asia-Pacific, Australia, China, Hong Kong, India, New Zealand, Singapore, South Korea, Taiwan, Latin America, Argentina, Brazil, Chile, Mexico, and Uruguay. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory, listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
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