We decided to take a good look into our ‘toy box’ and picked out some crazy vehicles including an 80mph sofa, the worlds fastest bed, fire engines, monster trucks, stock car racing.
(PRWEB UK) 27 February 2012
Trackdays continue to broaden their range of driving experience categories. This time they have gone on a tangent with a brand new ‘extreme category’ for those that have already done everything else and need something different.
“Supercar driving is a well established gift experience. People are continually looking for something new and exciting so we decided to take a good look into our ‘toy box’ and picked out some crazy vehicles including an 80mph sofa, the worlds fastest bed, fire engines, monster trucks, stock car racing and even a few stunt planes.” - says Trackdays.co.uk Operations Manager Dan Jones.
“This new ‘category’ demonstrates the experiential gift industries continual need to evolve with customer needs. The “been there and done that” scenario often results in low ‘repeat custom’. Trackdays.co.uk has overcome this by constantly launching new and exciting experiences within our land sea and air categories.” - states Marketing & Event Manager Mark Rusted.
Sales Manager Imran Malek adds “Customers are more price sensitive than ever, but they still want products that are new and exciting. We have added an ‘extreme range’ that includes tank paint balling, double-decker busses, motocross schools and much more. Our extreme experiences open us up to a new market and will tick all the right boxes.”
The experiential market is a fiercely competitive industry. Gift experiences are a luxury item and with reduced consumer spending companies such as Trackdays.co.uk are currently fighting to retain their share of an increasingly smaller pie.