Verecloud® Will Use TRACT On-Demand Billing To Improve Product and Service Delivery

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With its recent win of yet another leading cloud services provider, Transverse® continues its rapid growth with TRACT—the industry’s only comprehensive, real-time subscription and usage-based rating and billing solution in a SaaS model.

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We believe TRACT will help us establish a simplified cloud billing experience for business and IT managers seeking more control over their cloud services.

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Transverse, the makers of the industry-leading billing and dynamic revenue management solution TRACT™, announced today that it has been chosen to enhance Verecloud®, Inc.’s cloud service brokerage solution.

TRACT will enable Verecloud to provide small- to mid-sized businesses (SMBs) with a simple, unified bill—increasingly important as Verecloud brokers cloud services across an increasing number of cloud providers and distribution channels.

“In a market currently underserved because of a lack of integrated channel delivery options and solutions, billing is always a major challenge for both service providers as well as consumers,” said Verecloud’s Russell Wurth, vice president of product management. “We believe TRACT will help us establish a simplified cloud billing experience for business and IT managers seeking more control over their cloud services.”

Additionally, TRACT will provide Verecloud the ability to create both subscription and usage-based price plans that can quickly adapt to changes in cloud service pricing. That will be important to SMBs, which increasingly want access to enterprise-grade solutions and more variety in the pricing models offered to support their unique needs.

“With TRACT, billing will become a strategic value-add for us as we help SMBs to discover, purchase and manage cloud services in as efficient and cost-effective manner as possible,” said Wurth.

Because TRACT will enable the creation of broader pricing options,Verecloud will be able to go beyond simple subscription plans and include more sophisticated pricing and cross-product discounting, as well as robust feature sets tailored to usage and entitlements, such as charging for complex integrations and usage of cloud service APIs.

Those capabilities will mean greater revenue-generating opportunities for Verecloud, not only through its own billing, but that of its customers and cloud suppliers as well. Verecloud’s SMB customers will have the ability to leverage TRACT when they require world-class charging and billing capabilities.

The fact that TRACT is available in the SaaS model ultimately means that Verecloud will do in minutes what otherwise would take weeks or months to accomplish. “TRACT is the only on-demand billing solution with a user-friendly rating engine, which allows our clients to quickly parse data and formulae currently trapped in spreadsheets, transforming it into valuable rating rules that can become central to innovative, personalized services,” said Transverse CEO Jim Messer. “Being able to take action without being held hostage by IT or engineering departments means faster time to market with innovative products and services.”

Messer points out that “true SaaS solutions” are ideally suited to power the Cloud because they possess three critical characteristics: multi-tenancy, Web-based front and back ends, and Web-Services-based APIs. TRACT meets these criteria, and its customers are truly sharing the total cost of ownership for the infrastructure, platforms and applications. In the end, that means all tenants pay a fraction of the cost, with no single customer burdened to pay for hardware or specialized resources to upkeep the platform or software.

About Transverse®
TRACT is the industry’s only dynamic revenue management solution, which combines real-time rating, business friendly dashboards and analytics in a SaaS environment powered by Transverse, an innovator in online billing solutions. Transverse has won numerous awards for its innovation in billing, including Gartner's coveted "Cool Vendor" award, being named to the FierceWireless “Fierce 15”, as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine for the CRM component of blee(p). Having sharpened their metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.

About Verecloud®
Based in Denver, Colorado, Verecloud, Inc. is an innovative technology company that developed and operates a cloud service brokerage platform that integrates cloud service suppliers and connects to SMBs through multiple distribution channels. Verecloud targets organizations that need innovative, high-margin cloud services to drive growth including SMBs, communications service providers (CSPs), managed service providers (MSPs), and innovative cloud computing solution suppliers who want access to the evolving distribution channels. For more information on Verecloud visit:

Public Relations, Transverse


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