Salt Lake City, UT (PRWEB) December 28, 2010
The most atrocious advertisements of 2010 have been named after a two-month nomination period for the second annual Tracy Awards (TheTracyAwards.com). This year’s winners include some newcomers, and some repeat offenders such as Oreo for “Best simultaneous destruction of the last shreds of dignity Shaq, Apollo Ohno, Serena Williams, and Eli Manning had left.” Other notable brands include Sizzler, Heineken, Summer’s Eve and State Farm.
The Tracy Awards were open for online nominations from September through mid-November 2010. Anyone could comment on the continuous postings of radio, print, online, television and collateral work from all over the US. Judges then selected the top 11 ads and created award categories to specifically describe each recipient for its own unique shame. The Tracy Awards will recognize the 11 winners by sending a plastic Tracy trophy to the CMOs of the various brands.
The full list of winners includes:
“Every time I open my mail it seems as though there’s a new awards program recognizing something in our industry—like best use of a period at the end of a sentence,” said Tracy Crowell, owner and president of Crowell Advertising, Marketing & PR. “There are awards shows out there for everything, but bad ads. We saw this hole, and thought it needed to be filled. I mean think about all those poor creatives who put all that time and effort into the creation of their advertising atrocities. They need to be recognized, too, don’t they? And hey, before you get your hackles up, I know my own ad agency isn’t immune from missing the mark sometimes. These awards serve as a reminder to ourselves, as well as our colleagues in the industry, that we should keep the bar high or at least mid-thigh.”
For a complete list of Tracy Award winners, links to the ads and a descriptive elaboration revealing why each ad deserves an award visit http://www.thetracyawards.com.
Crowell Advertising & PR started 23 years ago and is one of Salt Lake City’s most respected, full-service agencies. In today’s economy it takes guts to be both different and successful – that’s Crowell. Crowell’s energetic team brings fresh ideas and results-driven approaches that simplify a client’s marketing plan into effective tactics. For more information visit http://www.crowelladvertising.com
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