Marketers Have New Weapon in Fighting Web Trademark Abuses

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ProtectMyMark (http://www.protectmymark.com), a new service, helps marketers recover and collect un-due fees by auditing and monitoring partnership-focused Web programs such as affiliate and shopping comparison.

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Marketers using the Web are concerned with the way their trademarks are used by their own Web marketing partners and affiliates according to Molander & Associates Inc. (http://www.molanderassoc.com), a company launching a service to help find, correct and monitor for such behavior. The new service, dubbed ProtectMyMark (http://www.protectmymark.com), helps marketers recover and collect un-due fees by auditing and monitoring partnership-focused Web programs such as affiliate and shopping comparison.

"Marketers need to be vigilant in policing their trademarks within the Internet sphere and that means search, adware and spyware," says Mike Bibbey, Director of eCommerce for multi-channel marketer, In The Swim (http://www.intheswim.com). "Policing your trademarks is healthy from a bottom line, return-on-ad-spend perspective as well as a legal requirement."

“The rules of engagement created by marketers must be complied with,” says Molander & Associates CEO, Jeff Molander. “Otherwise why have rules?”

“Marketers have found policing their terms and conditions to be laborious, burdensome,” Molander says. “Our team can lighten the load through use of proprietary technology and good old fashioned elbow grease.”

"Unfortunately we live in an age where one's marketing partners are tempted to use search engines in a way that allows them to grab the low hanging fruit," says Lisa Papageras, Manager of E-Commerce for multi-channel, multi-title marketer, Universal Screen Arts (operating What on Earth, Art & Artifact, Signals and Wireless catalogs and Web sites). "Keeping tabs on your partners' use of paid search marketing tactics is part and parcel of fiscally responsible online marketing."

About Molander & Associates Inc.

Molander & Associates (http://www.molanderassoc.com) is an e-business consulting firm specializing in dispensing practical, strategic knowledge to business decision-makers. The company's clients include start-up ventures and established entities ranging from multi-channel retailers, catalogers, service marketers and agencies to entrepreneurs, investors, analysts and others seeking to invest in online marketing, advertising and e-commerce strategies.

Contact:

Jeff Molander

847-328-2893

email: jeff-at-molanderassoc.com

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Jeffrey Molander
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