We know that the people who can do more in life are the people that can meet people daily, and sooner or later you will realise that you are putting time in and are not being productive. Physical events limit you to one city, one venue at a time, whilst virtual events bring your message to a national, regional and international audience, from the onset
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Australia (PRWEB) September 9, 2008
Virtual trade shows and conferences are making a very real difference in how information is shared. Unlike physical events in which potential attendees are often prevented from attending due to time or money constraints, virtual events are easy to attend for everyone. What's more, attendees get an online experience beyond that which a normal webcast can provide. A virtual seminar can reach a broader audience more often, in a way that transcends older methods including webcasts, news letters, whitepapers or emails. Trader Village LIVE is the first virtual exhibition and conference in Australia, and is definitely a sign of the times, as the event heralds a new era in online communication.
Reduced productivity of staff and falling attendance figures at physical events are forcing companies to look for alternative ways to reach their market. Exhibitors at physical events indicated a drop of between 50 -70 % in genuine leads obtained and no longer find this a viable marketing investment.
"If you are in any type of sales position, a representative, consultant or any type of people business, you are really only working when you are in front of someone who is qualified for your offering. They also need to be someone who can say yes to whatever you are selling; everything else you do in sales is preparatory to that," says Paul Cohen, Virtual Exhibition Strategist at Sabistar Pty Ltd, the organisers of virtual events in Australia.
Virtual events offer pre-qualified leads, social networking and interaction on a level that surpasses traditional forms of selling from a booth. No more fumbling for business cards as all the exchange of information is automatic or at the request of the attendee who completes these details at registration. Companies can even run competitions from the booth without having attendees walk away with the pen or unnecessary crowding over an isolated spot to fill in a form.
Virtual booth building can take as little as an hour. It's simple and easy to navigate and booth staffers can be access the event from any location with an internet connection.
"We know that the people who can do more in life are the people that can meet people daily, and sooner or later you will realise that you are putting time in and are not being productive. Physical events limit you to one city, one venue at a time, whilst virtual events bring your message to a national, regional and international audience, from the onset," says Andrew Elam Virtual Conference and Training Strategist.
All attendee activity is tracked and stored in personalised data portals, and exhibitors can have access to important information such as: who visited your booth, their contact information, the profile questionnaire they completed at registration, what they viewed and for how long, as well as the chat transcripts and email records.
So how does this work?
The Virtual Trading and Investing trade show is like a conventional expo and conference, but online. Attendees who are interested in investing, finance, the stock market, property and wealth management will be able to log on and visit your 3D exhibitor booth. They can view content including company info, downloads and any special offers that are running. Booth staff can also engage in chat with them just like a conventional expo.
Browsing the Expo:
Prospects looking for general information will be able to browse the exhibition floor to identify booths that interest them. The booth builder process allows companies to customise the look and feel of their stands so that unique offer feature prominently attracting quality traffic to the booth.
Prospects who know exactly what they want are able to conduct a search in the information centre on their desired topic. They are then presented with all the content on point provided in the Virtual Expo including your offers and information. With a simple click a tab they can access your booth, getting you highly qualified leads.
Exhibitors can also sponsor education sessions that provide the opportunity to provide quality information to attendees. This in turn builds rapport with these prospects through an online interactive presentation centre.
Organisers also encourage companies to promote upcoming company events and special offers available at exhibition stands. This drives superior leads that now feel familiar and comfortable with your organisation.
For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Azhar Khan on Tel: +61 02 96602605.
About Sabistar Pty Ltd:
Sabistar Pty Ltd was started in 2003 by Paul Cohen and Azhar Khan and has grown to become an international event organiser, producing traditional and virtual events. Visit our website for more information on up coming events.