Sorin Group Chooses a Customized Rental Tradeshow Display by nParallel to Showcase Cardiac Rhythm Management Product Solutions

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Sorin Will Exhibit at Heart Rhythm 2012, the Annual Scientific Sessions of the Heart Rhythm Society, in a 60x40-foot Rental Display nParallel will Customize for the Show

Customized Rental Display by nParallel

nParallel delivered fully customized expression of our brand in a display on a rental budget

nParallel announced that it will customize a rental tradeshow display for the U.S. Cardiac Rhythm Management unit of the Sorin Group. nParallel is a full-service agency that creates, crafts, and takes charge of displays and fixtures designed to establish brands in tradeshow, retail and corporate environments. Sorin Group, headquartered in Milan, Italy, is a global, medical device company and a leader in the treatment of cardiovascular diseases. Its U.S. Cardiac Rhythm Management unit is based in Plymouth, Minn.

“nParallel was the agency that offered the most creative approach for tailoring a rental display so that structurally and graphically it looks like it is our very own,” said Kim Nickel, marketing communications manager, U.S. Cardiac Rhythm Management, Sorin Group. “nParallel delivered fully customized expression of our brand in a display on a rental budget.”

“Brand marketers’ budgets are tight, and they have to find ways to do more with less. In addition, many companies these days are much more selective about which shows they will do. With more limited tradeshow budgets and schedules, renting a display can make sense financially,” said Megan Diamond, president, nParallel. “nParallel provides creative and account management services that are both top-notch and cost-effective to every tradeshow client. Whether we are designing and fabricating a new display or custom-tailoring rental properties and components, at nParallel we do not compromise on excellence in brand expression.”

“Every client has a budget we have to work within. Regardless of the size of the budget, the key to success is to design the display environment around a strategic idea that tells their brand story,” said Al Jessen, 3D designer, nParallel. “Once that central concept is in identified and clarified, we can craft an environment that combines rental and selected custom components to express it. When the inspiring idea comes first, a rental exhibit from nParallel never looks like a generic display rented out of a catalog just to stay on budget.”

The U.S. Cardiac Rhythm Management unit of the Sorin Group will exhibit at Heart Rhythm 2012, the 33rd Annual Scientific Sessions of the Heart Rhythm Society, on May 9-12, 2012 at the Boston Convention and Exhibition Center, Boston, Mass. Sorin Group will be at booth #1333.

About Sorin Group

Sorin Group, headquartered in Milan, Italy, is a global, medical device company and a leader in the treatment of cardiovascular diseases. The Company develops, manufactures, and markets medical technologies for cardiac surgery and for the treatment of cardiac rhythm disorders. With 3,700 employees worldwide, Sorin Group focuses on three major therapeutic areas: cardiopulmonary bypass (extracorporeal circulation and auto-transfusion systems), cardiac rhythm management, and heart valve repair and replacement. Every year, over one million patients are treated with Sorin Group devices in more than 80 countries. For more information, please visit http://www.sorin.com.

About nParallel

Marketers and retailers know that displays and fixtures establish their brand experience, engage customers, and drive sales – if they are designed with imagination, skillfully crafted, and managed intelligently. Too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most compelling concepts. Their alternative is nParallel, the full-service agency that creates, crafts and takes charge of displays and fixtures designed to embody brands. Whether the venue for connecting with customers is a show, a store or a headquarters, the pros at nParallel fulfill the big-picture vision with a sharp eye focused on the small details of disciplined production and meticulous program management. For excellence without compromise, count on nParallel (http://www.nparallel.com).

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David Aquilina
nParallel
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