Verve™ Living Systems Brings its Brand to Life with a Tradeshow Exhibit Designed, Built, and Managed by nParallel

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Innovative Developer of Wireless, Battery-less Room Controls that Use Efficient Radio Frequency Technology Chooses nParallel for Tradeshow Excellence

Verve™ Living Systems Tradeshow Display by nParallel

nParallel balanced consistent presentation of the Verve brand with adaptability to connect with attendees at shows for our different markets

nParallel announced its selection by Verve™ Living Systems to design, manufacture, and manage the company’s new tradeshow exhibit. nParallel is a full-service agency that creates, crafts, and takes charge of displays and fixtures designed to establish brands in tradeshow, retail and corporate environments. Verve develops products that combine radio frequency and energy-harvesting technologies to provide wireless controls for temperature and lighting.

“Whether scaled up for big shows or configured for smaller ones, our display gives Verve a compelling presence at every show. nParallel’s design balances consistent presentation of the Verve brand with adaptability to connect with attendees at shows for our different markets,” said Ruby Schaefer, senior director of marketing management, Verve Living Systems. “We had a very aggressive timeline for the completion of the booth. nParallel delivered on time and within budget.”

“Verve maintains a heavy show schedule. So we were careful to utilize light-weight components to reduce transportation and drayage costs,” said Megan Diamond, president, nParallel. “Our design emphasizes an 88-inch x 88-inch fabric wall as a prominent element in the display. We have different versions that orient the exhibit for Verve’s target markets.”

Verve sells products into the residential, education and hospitality channels and participates in more than 25 trade shows annually. The shows range in size from small regional shows to large international shows. Verve requires flexibility — flexibility to adapt the size and configuration of its display and flexibility to tailor graphical elements and product presentation for show attendees in its distinct markets.

About Verve Living Systems:

Verve Living Systems markets energy-efficiency control products that enable extraordinarily simple and affordable control of lighting, temperature, and electrical loads in new and existing residential or commercial spaces. Based on both radio frequency and energy harvesting technologies, Verve™ sensors are wireless and battery-less, making them cost effective and eco-friendly. Verve solutions can provide an effective return on investment through energy savings without compromising occupant comfort. Verve Living Systems is headquartered in Winston-Salem, North Carolina and is a business unit of Masco Corporation. For more information, visit http://www.vervelivingsystems.com.

About Masco:

Masco Corporation is one of the world’s largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit http://www.masco.com.

About nParallel:

Marketers and retailers know that displays and fixtures establish their brand experience, engage customers, and drive sales – if they are designed with imagination, skillfully crafted, and managed intelligently. Too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most compelling concepts. Their alternative is nParallel, the full-service agency that creates, crafts and takes charge of displays and fixtures designed to embody brands. Whether the venue for connecting with customers is a show, a store or a headquarters, the pros at nParallel fulfill the big-picture vision with a sharp eye focused on the small details of disciplined production and meticulous program management. For excellence without compromise, count on nParallel (http://www.nparallel.com).

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David Aquilina
nParallel
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