Success can be connecting with a suitable licensing candidate or continuing the conversation with a company that has expressed interest in a product. Fortunately, this happened for many of our clients at the show.
Canonsburg, PA (Vocus) May 19, 2010
The National Hardware Show® is an important destination for an inventor with a patent protected product looking for a company to license or partner with their invention. Ad-Gen provides affordable tradeshow representation for individual inventors and uses venues like these to advance clients’ projects down the path towards commercialization.
“A major tradeshow can be daunting for an individual inventor due to its large scale and budget one would need to attend or exhibit at a major industry show,” said Bob Montgomery, President and Founder of Montgomery IP Associates. “Industry tradeshows are essential in our strategy to assist inventors with bringing their products to market.”
The attendee list is a Who’s Who of everybody even remotely connected to the hardware industry and who collectively represent more than $237 billion in sales revenue. An aspiring inventor hears these numbers and can’t wait to get into the game to get their piece of the pie. Considering the impact this show can have on a company’s bottom line, many exhibitors frown on individuals taking up important time in their booth to show their new product. Unfortunately, an ill-advised inventor could make an inappropriate move in an exhibitor’s booth and lose their chances in securing a licensing agreement with that company.
“A successful tradeshow does not always mean securing a licensing deal for a client in an exhibitor’s booth during the show,” explains Neil Montgomery, Director of Operations for Ad-Gen. “Success can be connecting with a suitable licensing candidate or continuing the conversation with a company that has expressed interest in a product. Fortunately, this happened for many of our clients at the show.”
Ad-Gen provides tradeshow representation for clients that directly request new product commercialization services and acts as the exclusive marketing agency for InventSAI clients that request marketing assistance for their new products. Ad-Gen and InventSAI are both part of the Montgomery IP Associates family of companies that offer assistance to individual inventors and entrepreneurs with developing, protecting and promoting their invention ideas.
Advertising & Business Generation, LLC (Ad-Gen) is part of the Montgomery IP Associates Group and is a full-service, innovative agency that represents exciting new products from small businesses, entrepreneurs, and individual inventors.
Ad-Gen has all of the tools that its clients need to stay ahead and grow in this fast-paced world, including online marketing, advertising, branding, prototyping, public relations, and more. Under the leadership of Neil Montgomery, who is a successful inventor and entrepreneur, Ad-Gen has extensive industry relationships - developed over many years - that allows it to present newly patented or patent-pending products to industry insiders. For more information, visit http://www.ad-gen.com