Marketing Isn’t Dead – Just Morphing

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Local business review site 5StarControl takes a stand on the question of whether or not traditional marketing is dead.

5StarControl has decided to issue an announcement about a Howard University Professor’s attack of a Harvard University Marketing study that claims traditional marketing is on the wane. Reputation management website 5StarControl stated that small businesses may be put off by the article, “Marketing is Dead!”

Angela Hausman, a marketing professor at Howard University, criticizes a Harvard Business Review article that states, “Marketing is dead.” While speculating that the title of the article might be an attention-grabbing gimmick, she lambasts the article as hypocritical, pointing out that the author of the article shows how marketing isn’t dead, “it’s transitioned from traditional media to social media.” Hausman continues this theme by pointing out that traditional marketing is still needed, and that pairing it with social media marketing strategies creates a more powerful marketing tool. She then illustrates ways to effectively use traditional marketing with social marketing to beef up brand recognition with consumers.

Marketing, now typically referred to by the term traditional marketing, as business processes that allow companies to share product and service information with consumers and other businesses in an effort to generate sales and increase brand awareness using print, billboards, and audio/video advertising. 5StarControl reports that Hausman’s article is right on point in defining the differences between traditional and social media marketing and how they can complement each other, rather than have one replace the other as Harvard article claims.

Social Marketing is a method of marketing that is intended to increase customer traffic or promote exposure through the use of social media websites. Hausman contends that social media marketing is the next generation of marketing that businesses would do well to study and include in their current marketing strategies, as consumer review websites like Yelp, and social media networks like Facebook are becoming the first point-of-contact for consumers researching the purchase of new products or services. One of the benefits of incorporating social media marketing, especially when applied to online marketing for small business, is promoting brand recognition. This is something 5StarControl recommends to its clients, in addition to reading Frank Kern’s marketing articles since he is considered one of the top internet marketing gurus.

5StarControl reports that another benefit to promoting brand recognition with consumers online is that it can increase foot traffic for local small businesses who take advantage of SEO company services, who work to ensure that their clients’ business receives first-page placement in keyword searches with popular search engines like Google and Yahoo.

Hausman’s article stresses the need for immediate integration of social media marketing into traditional medial marketing paradigms. 5StarControl, a reputation management company, supports this conclusion by stating the importance businesses should place on monitoring their online presence in addition to incorporating social media marketing into their existing marketing programs, as first impression by consumers assumes greater effect when they rely on social media recommendations as part of their decision making process.

5StarControl is a newsletter covering local business articles regarding online review sites.

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