Toys and Games Market: Traditional Toys & Video Games Analysis in New Research Report at

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“Corporate Strategies in Emerging Toy Markets” and “Global Licensing Trends in Traditional Toys and Games” are new market research reports added to store.

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These reports are global briefings that offer a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Corporate Strategies in Emerging Toy Markets ( - Despite higher demand for toys in emerging markets, global toymakers have found difficulties in converting market growth into actual sales. Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, emerging markets, in particular Asia Pacific, have yet to reveal their true potential for multinational toy manufacturers. This briefing investigates the common strategies of global toymakers in emerging markets, looking at success stories and failures.

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Global Licensing Trends in Traditional Toys and Games ( - Licensing is a key parameter affecting toys sales globally.7 out of the top 10 most heavily licensed traditional toys and markets are in Asia Pacific, and in almost all these markets the proportion of 0-14 year-olds in the total population was below 20% in 2012, suggesting that the grown-up population also has a say in which licensed toys are purchased. As toy brands penetrate into other industries beyond toys and games at a faster pace, there are certainly great opportunities as well as risks.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

What this report includes

  •     Up-to-the minute analysis of the latest trends in the industry
  •     New product development, forecasts and other themes
  •     Unique graphics and illustrated case studies
  •     Most recent brand and company news
  •     New insight into the size and shape of the market

Why buy this report?

  •     Get a detailed picture of the Toys and Games market;
  •     Pinpoint growth sectors and identify factors driving change;
  •     Understand the competitive environment, the market’s major players and leading brands;
  •     Use five-year forecasts to assess how the market is predicted to develop.

China toy manufacturing industry, 2013 ( - China toy manufacturing industry, 2013 is valuable for anyone who wants to invest in the toy manufacturing industry, to get Chinese investments; to import into China or export from China, to build factories and take advantage of lower costs in China, to partner with one of the key Chinese corporations, to get market shares as China is boosting its domestic needs; to forecast the future of the world economy as China is leading the way; or to compete in the segment. The report provides the whole set of the industry data, in-depth analysis and detailed insight into the toy manufacturing industry, market drivers, key enterprises and their strategies, as well as technologies and investment status, risks and trends.

Data sources: Governmental statistics organizations, market research (monitoring) centers, industry associations and institutions, import and export statistics organizations, and others.

Corporate Strategies in Emerging Toy Markets Table of Contents:
1.    Introduction
2.    Emerging Markets Drive Growth
3.    Routes to Market
4.    Category Trends
5.    Recommendations

Global Licensing Trends in Traditional Toys and Games Table of Contents:
1.    Introduction
2.    Traditional Toys Global Snapshot
3.    Licensing Defined
4.    Key Toy Licensing Trends by Region
5.    Toy Brands Beyond Toys and Games

Explore other reports on Consumer Goods Market @ and Euromonitor International Market @

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