Advertisers and agencies can rest assured that their dollars are well spent, that Traffic Marketplace is dedicated to 100% transparency, and that we hold ourselves accountable for ensuring campaigns are run in a credible and compliant manner.
Los Angeles, CA (PRWEB) August 18, 2009
Traffic Marketplace today announced that it has become the first advertising network to partner with DoubleVerify, the leading online media verification provider. DoubleVerify's proprietary technology increases online advertising accountability and transparency with real-time tracking of advertising campaigns to verify compliance with an advertiser's insertion order terms, conditions and buying guidelines.
DoubleVerify's third-party ad inventory and placement verification technology will enhance Traffic Marketplace's powerful suite of BrandSecure™ compliance solutions currently offered to qualifying advertisers and agencies.
"The addition of DoubleVerify's accountability technology to our own suite of compliance tools confirms our commitment to brand safety--and we want independent, third-party reporting to prove it," said Jim Waltz, President of Traffic Marketplace. "Advertisers and agencies can rest assured that their dollars are well spent, that Traffic Marketplace is dedicated to 100% transparency, and that we hold ourselves accountable for ensuring campaigns are run in a credible and compliant manner."
Traffic Marketplace's BrandSecure™ compliance solutions consistently monitor and verify online campaigns to identify click or impression fraud, poor placements or questionable content. Advertisers and agencies may also elect to have DoubleVerify track campaigns operated on Traffic Marketplace's ad network in real-time to immediately identify any non-compliance between actual delivery and buying guidelines.
"One of the main reasons advertisers don't use ad networks more is lack of accountability," said Oren Netzer, Co-Founder & CEO, DoubleVerify. "This partnership proves that Traffic Marketplace is ready and willing to do everything possible to protect advertisers and provide them with full transparency."
DoubleVerify is the leading provider of online media verification solutions, providing agencies, marketers, publishers and ad networks with the first fully-automated, fully-authenticated, third-party verification solution for internet advertising transactions. DoubleVerify helps increase advertising accountability by detecting and preventing waste or misuse of advertising budgets and by helping take proactive measures to maintain brand reputation and increase accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. http://www.doubleverify.com
About Traffic Marketplace
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 141MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions. http://www.trafficmarketplace.com