The expertise and diverse strength these new team members bring will contribute to our mission of delivering relevance in online advertising through better targeting and performance.
Los Angeles, CA (PRWEB) September 9, 2009
Traffic Marketplace, the leading independent online ad network and a division of Connexus Corporation, today announced four key new hires: Ryan Becker, Charles Black, Darren Markovitz, and David Razavi.
Consolidating operations in its Los Angeles headquarters, Traffic Marketplace is bucking the recent trend of cutting back by increasing staff and bolstering its leadership team to capitalize on its expanding online advertising business.
"Traffic Marketplace is experiencing significant growth as we continue to invest and expand our business," said Jim Waltz, President, Traffic Marketplace. "Ryan, Charlie, Darren, and David each bring a distinct value and demonstrated history of success that will ensure Traffic Marketplace not only continues to grow, but also creates quality advertising solutions that our advertisers expect. We are proud to be forerunners in an industry that continues to lead the way in business innovation."
As Vice President of Publisher Development, Ryan Becker will acquire and develop relationships with branded publishers, growing the Company's premium inventory offering. Charlie Black, Director of Business Development, will create strategic partnerships to enhance the Company's core capabilities in targeting and inventory management, specifically focused on transitioning offline data providers to the online space, and creating new and rich data sources for more granular behavioral targeting.
Vice President of Technology David Razavi will develop products and manage projects that yield data-driven results, such as the unification of reporting platforms to generate more insightful business intelligence for Traffic Marketplace advertisers. Concurrently, in his role as Director of Social Media, Darren Markovitz will grow Traffic Marketplace's suite of social media products, developing innovative monetization solutions for advertisers and application developers.
About Ryan Becker
Ryan Becker joins Traffic Marketplace as Vice President of Publisher Development. Prior to joining Traffic Marketplace, Ryan oversaw the Publisher Development and Platform Sales businesses at ContextWeb, where he developed ADSDAQ exchange to become the leading independent advertising exchange. Ryan received his BA in Political Science from the University of Washington.
About Charlie Black
Charlie Black joins Traffic Marketplace as Director of Business Development from Specific Media, where he led Business Development. In addition to large-scale data acquisition initiatives, Charlie spearheaded efforts to improve publisher network efficacy and performance. Charlie holds a BA from Pepperdine University and a JD from Quinnipiac University School of Law.
About Darren Markovitz
Darren Markovitz brings extensive experience in social media to his new role as Director, Social Media. He has successfully pioneered two social media companies: Romark Designs, a viral application development firm and rawclix, an advertising network catering to Facebook application developers. Darren received a BA from the University of Colorado.
About David Razavi
David Razavi, Traffic Marketplace's new Vice President of Technology, has over 20 years experience in developing and managing technology companies. Most recently, David served as Vice President of Engineering at Experian Interactive and Executive Vice President of Engineering for LowerMyBills. David is a frequent industry speaker and member of several advisory boards working with Greylock, Accel Partners and Securent (Cisco). He has a BA in Computer Science and Applied Mathematics from University of California, Berkeley and an MBA from Duke University Fuqua School of Business.
"Ryan, Charlie, Darren, and David are crucial additions to the Traffic Marketplace Team," said Art Shaw, CEO of Connexus. "The expertise and diverse strength these new team members bring will contribute to our mission of delivering relevance in online advertising through better targeting and performance."
All four new hires will be based in Traffic Marketplace's corporate headquarters in Los Angeles, CA. Traffic Marketplace also has sales offices in New York, Chicago, Mountain View, San Francisco, Seattle, Detroit, and Dallas.
About Traffic Marketplace
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 141MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions. http://www.trafficmarketplace.com