Xingxing Fox Makes the Jump from Chinese Children’s Television to eBooks Around the World

Trajectory, Inc. today announced at the Bologna Children’s Book Fair, a new partnership with Xiamen Bluebird Cartoon Company that brings the company’s award winning television series featuring Xingxing Fox into Trajectory’s worldwide distribution. Three of the companies’ most popular series will be featured; Hey! Xingxing Fox, The Experiences of Xingxing Fox and The Virtue Garden series.

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Xingxing Fox

“It is our great honor to establish a partnership with Trajectory,” said Bluebird Cartoon General Manager Ecco Lin. “This partnership means we start a new step in the internationalization of our platform.

Bologna, Italy (PRWEB) March 26, 2013

Trajectory, Inc. today announced at the Bologna Children’s Book Fair, a new partnership with Xiamen Bluebird Cartoon Company that brings the company’s award winning television series featuring Xingxing Fox into Trajectory’s worldwide distribution. Three of the companies’ most popular series will be featured; Hey! Xingxing Fox, The Experiences of Xingxing Fox and The Virtue Garden series.

This set of forty-one eBooks features the lovable character Xingxing, a brave and quick-witted Fox, living in a magic forest under the watchful eye of Magic Mother. Xingxing Fox is sometimes naughty and energetic, occasionally landing him into trouble. His adventures unfold with his happy pals Wolf, Pig, Small Rabbit and other fun friends. They encourage each other to overcome life’s difficulties. The beautiful Magic Mother is the guardian of the magic forest with good moral character and plenty of wisdom for Xingxing Fox and friends. The Magic Mother educates the young children on how to face the difficulties and problems of every situation.

The eBook series themes are multi faceted, they help shape children’s dreams; learn about different professional roles; discover their own interests and hobbies; help establish career aspirations; provide good behavioral education; experience warm, beautiful, and lively stories; enhance children's emotional quotient; cultivate good moral character; shape perseverance character and lead children to find the confidence and the power of love.

The three cartoon series have produced over 306 episodes with more than 3,000 minutes of award-winning television. The series is broadcast to over 365 television stations in China including CCTV. Xingxing means ‘Star’ in Mandarin and this series puts star power into Chinese children’s television having won the prestigious Starlight Award in 2012, the only animation winner. Starlight is the top prize for the Television Arts in China. Additionally, Xingxing Fox has been named Outstanding Domestic Cartoon in China in 2007 and 2010, 2nd Prize Fujian Television Arts Award, and Xiamen Literary Arts Award. Xingxing Fox was named a Top 10 popular character in 2011 and 2012.

“It is our great honor to establish a partnership with Trajectory,” said Bluebird Cartoon General Manager Ecco Lin. “This partnership means we start a new step in the internationalization of our platform. Bluebird continues to produce excellent cartoon content for kids. We feel Trajectory provides a great opportunity to expand our reach and believe we will continue to cooperate better and better.”

Jim Bryant, Trajectory CEO said, ”Through our partnership with Xiamen Bluebird Cartoon Company, we hope that children from all over the world will become engaged and inspired by the Xingxing Fox children’s books. Our intention is to bridge a broader understanding and friendship between the people of China and younger readers around the world through our cooperative efforts.”

About Xiamen Bluebird Cartoon Company

Located in the west coast of Taiwan Strait, Fujian Province China, Xiamen Bluebird is an original animation company with a high level of creativity, planning, production and operational capacity. As a Demonstration Base in Cultural Industry of Fujian Province, Bluebird has membership in both the China Cartoon Academy and International Copyright Society (ICS). The Company possesses the honor of Key copyright-protection Enterprise of Fujian Province, holds the Vice-chairman Unit of Fujian Animation & Game Industry Association, and is a Key Cultural Enterprise of Xiamen City. Bluebird creates the most animated content in Fujian, with more than 5,000 minutes of high quality programing. The Garden of Virtue, Hey! Xingxing Fox, The Experiences of Xingxing Fox and Happy Kids are the representative works and extremely popular among children.

"Devote with Enthusiasm", Bluebird is determined to build a worldwide cartoon brand and become a leader in cartoon enterprises in China.

About Trajectory, Inc.

Trajectory is a Cambridge, MA based technology and marketing oriented publishing and distribution services company that collaborates with leading authors, artists, and traditional publishers. The company has created a global multi-channel supply chain for eBooks and is now engaged in assisting other publishers in reaching new markets with new levels of efficiency. Trajectory has established relations with every leading eBook retailer around the world including Amazon, Apple, Barnes and Noble, Bokus, Chapters Indigo, Google play, Kalahari, Kobo Books, Tescoe Books, Whitcoulls, W.H. Smith and hundreds more. Trajectory titles may be viewed on; Apple iPad, iPhone, iTouch; Samsung Galaxy Note, Samsung Galaxy Tab, Samsung Galaxy S4, Sony Xperia Tablet, Sony eReader, Microsoft Surface, Kobo Vox, Kobo Arc, Kobo eReader, Barnes and Noble NOOK Tablet, NOOK Color, Google Nexus 10, Amazon Kindle Fire, Motorola CLIQ, DroidX, ZTE, Lenovo, HTC, Nokia, LG, Huawei and other Android tablets and smartphones. Become a fan of Trajectory on Facebook.

Additional awards received by Xiamen Bluebird Cartoon Company include: Outstanding Domestic Cartoon; Fujian Television Arts Award; 2nd Prize of the 14th session of the Fujian Provincial Academy of Television Arts Awards; Shanghai TV Festival Finalist; Nominated by the Sixth Golden Dragon Award for Best Animated Series; The Xiamen Fourth Literary Arts Honor Award (the Highest Award); 1st prize of Fujian Film and TV; Domestic Original Animation Excellence Award; and Outstanding Costume Award CCTV First Anime Event.

Press Contacts: Scott Beatty, Trajectory, Inc. (617) 564-1550
One Broadway – 17th floor, Cambridge, MA 02141 media at trajectory.com


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