Team of Engineers and Business Managers Select Zrinity On-Premise Email Delivery Systems.

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Zrinity Inc, in Utica New York, announced today that it added another high tech, innovative, Web 2.0 firm to its list of customers. Jacobs Interactive team of engineers, developers and business managers choose Zrinity's on-premise email delivery and marketing systems.

The addition of Jacobs Interactive to our family of customers was another great win for Zrinity. We continue to add cutting edge and highly technical Web 2.0 firms to our family.

Zrinity Inc, a Central New York based high tech firm, announced today that it added another high tech, innovative, Web 2.0 firm to its list of customers. A Jacobs Interactive team of engineers, developers and business managers chose Zrinity's on-premise email delivery and marketing systems.

According to Scott Iverson, Vice President at Jacobs Interactive, "We sought an enterprise level email application that would help us manage all our email needs such as unsubscribes, bounces, reporting, reputation and all our email requirements and was priced very competitively. Zrinity filled every single requirement and they built us a long-term strategy that was scalable from a technology as well as a licensing perspective."

Rob Thrasher, Marketing Director at Zrinity stated, "The addition of Jacobs Interactive to our family of customers was another great win for Zrinity. We continue to add cutting edge and highly technical Web 2.0 firms to our family."

Mr. Iverson Continued, "With the ever changing rules of major ISPs, setting up your own email servers is no longer the most cost effective way of handling bulk mail. We now rely on our Zrinity applications to manage this which in turn allows us time to focus on what is most important to our success--our customers."

Mr. Thrasher continued, "We have also added a white paper about Transactional Email Marketing to our very useful Weblog. Transactional marketing is the least used tool available to email marketing managers. This strategy has the highest degree of potential to generate additional revenue using email at the most effective time, while the buyer knows who you are, but still remains to be used by a mass majority of the Web marketing experts. The cost to sell to recent existing customers is far less than marketing to a new crowd of potential buyers, but yet it still seems to be a bit of a mystery to the average marketer."

Greg Alton, Zrinity IT & Delivery Specialist, commented, "Customers should be sent more potential sales immediately within a receipt, invoice, quote, etc. If they purchased a jacket, then send an offer for socks, in real time, within the receipt. If they chose "Mr." send them an offer for sports related items. If you don't currently employ this type of behavioral, a.k.a. transactional, email marketing, then don't spend money on fancy behavioral software. Use your email systems to watch what people do versus trying to send surveys to guess what they do."

Jacobs Interactive provides innovative Web-based business and marketing solutions to the Jacobs Management family of companies. The Jacobs Management group consists of Genmar Holdings, Inc., FLW Outdoors, Watkins, Inc., and Jacobs Management Corporation.

Zrinity is a leading provider of on-premise email systems for Global 2000 businesses as well as email service providers (ESPs). Zrinity provides its customers with high-performance email delivery server and systems. Zrinity, in Central New York, serves a wide variety of industries such as banking, education, government, health care, retail and B2B. Customers include The Pentagon, ADT Security, PGA, Boeing, Pfizer, Duke University, Penn State and more.

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ROB THRASHER
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