Customers should be sent more potential sales immediately within a receipt, invoice, quote, etc. If they purchased a jacket, then send an offer for socks, in real time, within the receipt. If they chose
Utica, NY (PRWEB) July 6, 2008
Zrinity, a Central New York provider of email communication systems, recently launched a series of blog posts about Transactional Email Marketing. The posts summarize the Transactional Email Marketing White Paper recently released by Zrinity.
Rob Thrasher, Marketing Director at Zrinity added, "Transactional email marketing is the least used tool available to email marketing managers. This strategy has the highest degree of potential to generate additional revenue using email at the most effective time, while the buyer knows who you are, but still remains to be used by a mass majority of the Web marketing experts. The cost to sell to recent existing customers is far less than marketing to a new crowd of potential buyers, but yet it still seems to be a bit of a mystery to the average marketer."
More from the white paper: "There are many more samples available. There is a wealth of information regarding the success companies experience through the use of transactional email including increased revenue, higher conversion rates and greater ROI, driven in large part due to the ease-of-use and functionality provided customers through these emails. There is also a myriad of evidence pointing to the fact that transactional email is highly valuable as a marketing tool when implemented efficiently."
Gary Kraeger, Zrinity President commented: "Customers should be sent more potential sales immediately within a receipt, invoice, quote, etc. If they purchased a jacket, then send an offer for socks, in real time, within the receipt. If they chose "Mr." send them an offer for sports related items. If you don't currently employ this type of behavioral, a.k.a. transactional, email marketing, then don't spend money on fancy behavioral software. Use your email systems to watch what people do versus trying to send surveys to guess what they do."
Zrinity coders continue to upgrade their email delivery server algorithm to deliver email to the inbox as often as possible. According to the Zrinity Blog the deliverability of messaging gateways can be dependent upon other gateways. Many times these gateways employ older email technology and are often configured in unusual manners. Until recently, administrators used a brute force approach to get the best delivery results and then often fine-tuned the number of connections and messages per connection to each of the major gateways. Zrinity's email delivery algorithm is continually upgraded to become smarter to continue to deliver email and avoid spam traps.
Zrinity is a leading provider of email systems for Global 2000 businesses as well as email service providers (ESPs). Zrinity provides its customers with high-performance email delivery server and systems. Zrinity, in Central New York, serves a wide variety of industries such as banking, education, government, health care, retail and B2B. Customers include The Pentagon, ADT Security, PGA, Boeing, Pfizer, Duke University, Penn State and more.
Zrinity was chosen by entertainment industry leader Eldorado Resorts. According to Chad Hallert, Corporate E-Commerce Manager, Eldorado Resorts, the Eldorado E-Commerce Team stringent requirements for their new in-house email delivery servers and systems consisted of: - Recommendations by other email delivery industry colleagues; All features provided by ASP email systems; Complete in-house control over company assets, data, etc.; All reports, plus custom reports, provided by other services; Flexibility with ability to customize applications; Tier 1 training from email delivery industry experts; Tier 1 support from email delivery industry technical experts
More Transactional Email Marketing Sources: Transactional Email Server, Transactional Email Definition, Transactional Email Marketing White Paper: Methodology