TransCore Media Secures Advertising Contract to Promote New COMEDY CENTRAL Series

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TransCore Media, a unit within TransCore's Commercial Business Services Group, announced today it's secured a ten-city truck-side campaign for COMEDY CENTRAL's new TV series "The Naked Trucker and T-Bones Show." Launching January 2007, the advertising campaign will promote the new cable program by literally driving through Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, Philadelphia, San Francisco, Seattle, and Washington DC with 226 trucks for the next 30 days.

Not only is truck-side advertising an appropriate media selection for our client's upcoming show, it expands the reach of the campaign beyond traditional advertising

"The Naked Trucker and T-Bones Show," developed by COMEDY CENTRAL, will premiere January 17th at 10:30 p.m. ET. Comedy vets David Koechner (T-Bones) and David (Gruber) Allen (The Naked Trucker) bring their off-beat characters to television in a free-wheeling, weekly roundup of their cross-country adventures. Before a live audience, they show and tell twisted tales from the road while mixing social commentary, and original tunes (from funk to folk-fried rock) in a one-of-a-kind comedy show that is as diverse as America itself.

"Not only is truck-side advertising an appropriate media selection for our client's upcoming show, it expands the reach of the campaign beyond traditional advertising," said Robin Rosing, account director at MPG, the agency responsible for the series launch.

In a recent survey, 76 percent of senior executives ranging from CEOs to senior marketing executives were experimenting with alternative media in response to emerging marketing channels altering the landscape of advertising. Non-traditional approaches provide a way to avoid the fragmentation seen in traditional media and more effectively reach specific target audiences. Utilizing new out-of-home advertising formats, combined with traditional television, radio or print will increase the effectiveness of advertising and marketing campaigns. Truck-side advertising provides valuable niche marketing by physically taking the advertisement to the consumer, and in this campaign the medium offers the added benefit of a direct tie-in to the advertiser's message.

                         About TransCore Media

TransCore Media offers a variety of informational and advertising media targeted to professional drivers and the traveling public. TransCore's media flagship is its network of digital displays located in more than 1,200 installations in travel plazas, toll roads and truck stops across the country, reaching a daily audience of 3.6 million travelers. Additional TransCore media offerings include literature display racks, courtesy phone kiosks and more. http://www.transcoremedia.com.

                            About TransCore

TransCore operates as a unit of Roper Industries, a market-driven, diversified growth company with 2005 revenues of $1.5 billion and a total capitalization of over $4 billion. Roper Industries is also a component of the S&P MidCap 400 and Russell 1000 Indexes.

TransCore's more than 60 year heritage supporting the transportation industry spans a range of offerings tailored to the rail, intermodal, trucking, toll, traffic management, airport, parking, access control and homeland security markets. With installations in 46 countries, more than 100 patents, and pioneering applications of RFID and satellite communications technologies, TransCore's expertise is unparalleled in the markets it serves. In 2006, TransCore was honored by Inbound Logistics Magazine as one of the Top 100 Logistics providers while Engineering News-Record (ENR) ranked TransCore No. 57 out of the Top 500 Design Firms and No. 11 for firms that specialize in transportation. For more information, visit http://www.transcore.com.

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Barb Catlin
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