Mitsubishi Estate-Simon and transcosmos Announce the Implementation of 'OFFERs,' an Omni-Channel Marketing App to Be Used at Nine Premium Outlets® throughout Japan

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"OFFERs" enhances communication for ever-increasing smartphone users with electronic DM and push notifications

Smartphone app

OFFERs is a marketing software capable of one-on-one offer (coupon/recommendations) delivery, management, and analysis.

On March 18, 2015, Mitsubishi Estate-Simon Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Chief Executive Officer: Takuro Yamanaka; hereafter, Mitsubishi Estate-Simon) and transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) will implement "OFFERs," an Omni-Channel marketing tool for Smartphone applications (hereafter, Smartphone app) for Premium Outlets® managed by Mitsubishi Estate-Simon.

Mitsubishi Estate-Simon offers a Smartphone app "PREMIUM OUTLET SHOPPING® NAVI" which allows users to search store directories at all of the nine Premium Outlets®, sales and product information, floor map, etc. seamlessly and makes their shopping experience even more convenient. Since Premium Outlets® are distant from the metropolitan areas, there is a strong need for websites and apps for prior research, and the app was downloaded in excess of 530,000 times as of March 2015, increasing approximately by 10,000 downloads every month.

In order to reinforce communication with and improve service for Smartphone app users, who are expected to continue to increase, Mitsubishi Estate-Simon and transcosmos will be delivering electronic DMs with exclusive sales campaign information which were previously limited to e-mail magazine members of Premium Outlets®. In addition, Mitsubishi Estate-Simon and transcosmos will promote purchases and visits with push notifications as well.

In the future, Mitsubishi Estate-Simon and transcosmos are scheduled to conduct users analysis through advanced analysis functions of OFFERs; and are also scheduled to offer new hospitality services to make the shopping experience more enjoyable.

Premium Outlets® Smartphone app electronic DM and push notifications (Example)
(http://www.premiumoutlets.co.jp/mobile/appli/) *Japanese text only

About Omni-Channel marketing tool: OFFERs is a marketing software capable of one-on-one offer (coupon/recommendations) delivery, management, and analysis which was developed by Leonis & Co. and distributed by transcosmos. By implementing OFFERs, time, offers, data analysis utilizing the contents of the app, location information, and membership/POS, etc. can be consolidated per each individual, so an advanced Omni-Channel analysis with purchase information added becomes possible. * BI tool is used for analysis linked with outside services. (http://www.trans-cosmos.co.jp/special/digitalmktg/offers.html) *Japanese text only

  • PREMIUM OUTLET SHOPPING® and PREMIUM OUTLETS® is a registered trade name or trademark of Simon Property Group, Inc.
  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About Mitsubishi Estate-Simon Co., Ltd.
Mitsubishi Estate-Simon Co., Ltd. is a joint venture between Mitsubishi Estate Co., Ltd. and Simon Property Group, Inc. Mitsubishi Estate-Simon focuses on developing, owning, and managing high-quality outlet shopping centers in Japan. Premium Outlets® are located at a certain distance from the metropolitan areas and provides exotic atmosphere with the overseas resort feel featuring domestic and import brands -- renowned name brands and popular select shops, sports brands, and living goods, for discounted outlet prices every day. Mitsubishi Estate-Simon operates 9 Premium Outlets® Centers in Japan, including Gotemba Premium Outlets® in Gotemba, Shizuoka Prefecture. Mitsubishi Estate-Simon is striving to increase the degree of recognition for Premium Outlets® and provide pleasant and enjoyable shopping experience for the customers by operating various web tools and by strengthening efforts for exposure, such as offering "PREMIUM OUTLET SHOPPING® NAVI," a Smartphone app, and in addition, having the official website adopt to multi-devices, and managing official SNS accounts (Facebook page, Google page, and Instagram).
(http://www.premiumoutlets.co.jp/en/)

About transcosmos inc.
transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 131 locations in 18 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients' excellent products and services to consumers in 39 countries. transcosmos aims to be the "Global BPO Partner" of our clients to provide them with high quality BPO services on a global scale.

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

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