Technology Transfer Tactics Announces Online and e-Marketing Opportunities for Companies Targeting Research Commercialization Professionals: New Advertising and Marketing Opportunities for Companies Serving the Tech Transfer and Research Commercialization Field Reach More Than 75,000 Relevant Professionals with Web Banners, e-Zine Ads, Sponsorships, and e-Mail Blasts

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Technology Transfer Tactics monthly newsletter has announced it is opening up a limited number of web advertising and e-promotion opportunities for companies serving the research commercialization marketplace.

    Foremost is the availability of two ads per issue in the weekly e-zine, Tech Transfer E-News. This rapidly growing free periodical is received by more than 75,000 professionals involved in tech transfer and research commercialization. It is the largest, most targeted e-zine serving this unique market, with worldwide readership made up of university and corporate tech transfer managers, licensing professionals, government lab officials, angel investors, venture capitalists, IP attorneys, and others involved in research commercialization. One text ad and one space ad are available per issue.

The company's announcement marks the first time advertising will be carried in the online weekly, coinciding with the introduction of several other promotional opportunities making their debut this week.

Below is a summary of the additional marketing opportunities just announced. For complete information, go to http://www.technologytransfertactics.com/content/advertise-with-us/. Please note that several opportunities are exclusive or limited to a few companies only and will be offered on a first-come, first-served basis.

-- E-mail blasts direct to 75,000 prospects. Companies submit their marketing copy for approval, specify a date and time to send it, and the message is distributed worldwide.

-- High-value audioconference sponsorship. One exclusive sponsorship is available for each of 12 popular audioconference events to be held in 2008. Events already scheduled for next year will cover gap funding and IP bundling, and previous events have averaged more than 300 listeners. The exclusive sponsor for each event receives sponsor advertisements in six e-mail blasts, a banner ad on the audioconference web site, several other targeted acknowledgements, and a full-page ad in handout materials distributed online to attendees.

-- Website banners. More than 2,500 tech transfer and research commercialization professionals visit the Technology Transfer Tactics website each week, where they come to read the Tech Transfer Blog, search the Tech Transfer E-News archive, access online resources and links, view back issues, look at job and vendor listings, and stay informed of technology transfer activities and strategies at colleague organizations. Banners are limited to three key page locations.

-- Vendor listings. Companies serving the research commercialization market can list their products and services in this online directory.

CLICK HERE (http://www.technologytransfertactics.com/content/advertise-with-us/) to view pricing and specs for all our advertising and marketing opportunities. If you have questions or would like to speak to a sales representative, send an e-mail to advertise@technologytransfertactics.com.

To visit our website, go to http://www.technologytransfertactics.com.

About Technology Transfer Tactics

Technology Transfer Tactics monthly newsletter is the leading publication offering practical, nuts-and-bolts guidance to tech transfer and research commercialization professionals worldwide. It is completely independent, not affiliated with any outside company or organization, and carries no advertising. Its unrivaled focus on providing real-world strategies, proven tactics, and detailed best practice information carefully targeted to those professionals has garnered a fast-growing readership and widespread recognition in the field as a reliable, high-quality source of expert guidance. The company also holds monthly audioconferences on critical challenges and opportunities for tech transfer professionals and publishes the weekly Tech Transfer E-News, the world's largest-circulation e-zine in the tech transfer and research commercialization field with circulation to more than 75,000 individuals.

Legal Notice: Technology Transfer Tactics reserves the right to review all advertising and promotional material prior to distribution, and to refuse to carry any specific advertising messages or distribute marketing materials that it deems unacceptable for any reason in its sole judgment. Any agreement to carry advertising or distribute marketing materials in no way constitutes expressed or implied endorsement of any company, product, or service.

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David Schwartz
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