Travel Leaders’ Consumer Survey Reveals: Travelers Largely Satisfied with Airport Security

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Most Express No Concern about Full-Body Scanners Deployment

Do you have concerns about the use of full-body scanners at airport security check-points?

Today, Travel Leaders revealed results of their first 2010 nationwide survey of travelers in which nearly three-quarters of those polled indicated they were either “somewhat” or “very” satisfied with today’s airport security measures and nearly 82% expressed no concern with the use of full-body scanners at airport security check-points. This online survey was conducted throughout the month of March and includes responses from 800 consumers throughout the United States. Travel Leaders is one of America’s top ten travel companies with hundreds of U.S. locations.

“While there are more precautions and procedures in place at airport security check-points, the majority of travelers appear to take these in stride as the ‘new normal’ for maintaining safety and security for all,” stated Roger E. Block, CTC, President of Travel Leaders Franchise Group. “American travelers are nothing if not resilient and adaptable to screening procedures at airports. In addition, our nationwide network of Travel Leaders experts take great care in making sure our clients understand airport security measures ranging from 3-1-1* to Secure Flight**. Preparing travelers and setting expectations can help alleviate confusion and frustration when traveling to or from a destination whether it’s for business or leisure travel.”

Key Statistics and Findings:

  •     When asked, “What is your level of satisfaction with airport security today?” 72.9% of those polled indicated they were satisfied to some degree with today’s airport security measures. Only 13.5% indicated they were unsatisfied, while another 13.6% said they were neither satisfied nor dissatisfied.
  •     When asked, “Do you have concerns about the use of full-body scanners at airport security check-points?” 81.7% responded, “No,” while just over 18.3% said, “Yes.”
  •     When the 18.3% expressing concern about full-body scanners were asked what their top concerns are, “Privacy issues” ranked first at 47.6%, followed by “Potential known or unknown health risks” (27.2%), and “Delays getting through security” (19.7%)
  •     When asked, “Based on the increased level and types of security measures currently in place at U.S. airports that are designed to enhance safety, are you more likely to fly more, the same or less,” 80.1% said they will fly the same or more this coming year. The remaining consumers indicated that they’d fly less, although most of them characterized it as “somewhat less.”

The Transportation Security Administration (TSA) currently uses two types of full-body scanning technology: millimeter wave imaging technology (40 units are now in use at 19 airports) and backscatter imaging technology (in March, TSA began deploying 150 backscatter units). TSA has announced plans to deploy a total of approximately 450 full-body scanning units this year.

When your journey includes us, you travel better. To find the Travel Leaders location nearest you, go to or call 1.888.206.TRIP (8747).

*TSA’s 3-1-1 program applies to the liquids and gels passengers are allowed to carry-on. 3-1-1 equates to 3.4 ounce (100ml) bottle or less (by volume), one quart-sized, clear, plastic, zip-top bag and one bag per passenger placed in the screening bins.

** TSA’s Secure Flight is a behind-the-scenes program designed to enhance the security of domestic and international commercial air travel through the use of improved watch list matching. Airline passengers are required to provide certain information at the time they book their travel, including name as it appears on government-issued I.D., date of birth and gender, as well as a redress number when applicable.

Travel Leaders is transforming travel with a name that boldly embodies our commitment to our vacation and business travel clients via a progressive approach toward each unique travel experience. As one of America’s top ten-ranked travel companies, Travel Leaders has assisted millions of travelers through our strong roots – the former Carlson Wagonlit Travel Associates, TraveLeaders and Tzell Travel Group joined together in 2008 to form one of the industry’s fastest-growing and robust networks of travel agents. Travel Leaders Franchise Group can trace its beginnings to 1984 as the franchise system “Ask Mr. Foster Travel,” which itself was North America’s first travel agency chain established in 1888.


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Steve Loucks
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