After considering various options that focused on remaining true to our brand identity, we decided to redesign the entire site.
Spartanburg, SC (PRWEB) August 31, 2012
Hollett, Inc. announces a completely redesigned website that is more reflective of the face and soul of the Hollett™ brand, but also promises to be more user-friendly and easier to navigate. “In addition to layout and the navigation issues, we felt that our previous website was not an accurate reflection of the Hollett™ brand, which is the soul of Hollett, Inc.,” said Stephen Hollett, CEO of Hollett, Inc. “Although we received many compliments on the unique look of our previous website, we had a strong feeling that the Hollett™ brand, the quality of our products, and our commitment towards 'paying it forward' was not accurately reflected with the previous site. Our new website (with the same URL) affords visitors more insight into Hollett, Inc. as a corporation and our commitment to quality and to community. After considering various marketing options that primarily focused on remaining true to our brand identity, we redesigned the entire site so that our clientele has a more personal experience with understanding our new dual-purpose travel highchair, called the Travel Dual-Mate™ Highchair,” continued Hollett.
The Hollett™ logo is the face of our company and the Hollett™ brand is the soul of our company; Thus, we want to assure our customers that we would not be able to look ourselves in the face if we did not remain true in consistently offering quality products that are safe, reliable, efficient, and bring value to the users. Currently, Hollett™ is best known for a travel highchair called the Travel Dual-Mate™ which safely holds all major brands of infant carriers and easily converts to hold a toddler for use as a standard highchair. The Hollett™ Travel Dual-Mate™ Highchair also folds neatly like a camping chair and can be carried in its carrying bag, making it the only dual-purpose highchair that is also portable.
“In addition to our current product offering, we plan to launch a line of seat covers to allow parents to customize the look of the highchair for each child. The new website will make it much easier for our customers to not only find the product they’re looking for, but also to place orders with their selection of monogramming for the seat covers,” said Lisa Hollett, President of Hollett, Inc.
“The newly designed website is more reflective of the Hollett™ tagline ‘Safe.Simple.Stylish’, and is more reflective of our branding strategy.” said Stephen Hollett. “Moms especially will recognize that our new website has a brighter and fresher feel, not to mention the added benefit of easier navigation,” said Hollett.
To celebrate the launch of the new website, Hollett, Inc. is offering a special coupon code for a $25 discount on the Travel Dual-Mate™ highchair. Shoppers can go to http://www.hollettbaby.com and find the code at the bottom of the page entitled "Hollett™ Brand". The coupon code can be entered at the time of checkout, or verbally mentioned if the order is placed via a telephone call. Additionally, for a limited time, Hollett™ is offering free shipping on the Travel Dual-Mate™ Highchair within the United States.
About Hollett, Inc.
Hollett, Inc. is a family owned business located in Spartanburg, South Carolina. The company was founded on one simple principle: offer families and restaurants safe, simple to use, and stylish highchairs and accessories that help make the dining experience more enjoyable and engaging for the entire family.
Stephen Hollett, CEO of Hollett, Inc. invented and patented two highchairs for use in the home, while traveling, and in restaurants. The Dual-Mate™ is available in wood, aluminum, and portable options. The Travel Dual-Mate™ is the only portable and foldable travel highchair that safely holds an infant carrier and easily converts to hold a toddler, making it ideal for: vacationing, camping, picnicking, visiting friends or relatives, or in a restaurant that may not understand the importance of providing safe seating accommodations for babies and toddlers. The Hollett™ product line also includes customizable seat covers.
Mr. Hollett, a former resident of Winston-Salem, North Carolina, holds an M.B.A. from the University of Miami in Coral Gables, Florida and a B.S.B.A. from East Carolina University in Greenville, North Carolina. Lisa Hollett, President of Hollett, Inc. studied mass communications at the University of South Carolina, Upstate and has fifteen years of experience in working with young children and their families while staying current on the latest trends in childcare. For additional information on Hollett, Inc. or its products, contact:
Stephen Hollett, CEO [stephen at hollettbaby dot com] or
Lisa Hollett, president [lisa at hollettbaby dot com] or
visit their website at http://www.hollettbaby.com.
Toll-Free (888) 632-6982 or (864) 285-0171