Deborah’s idea of using new technical materials to solve an old problem has revolutionized weather protection for shoes.
Salt Lake City, UT (PRWEB) February 16, 2012
The Stylish ShoeCover by Grace Carter has been named “Best Travel Accessory 2012” by Travel + Leisure magazine in its annual Design Awards issue. Grace Carter’s innovative shoe cover is designed for travel and outdoor wear and is made of super stretchy, weather-resistant fabric that allows the cover to conform to and protect classic shoe silhouettes from rain and snow. The patent-pending design features excellent outsole traction to avoid slipping and a zipper back for easy on and off. An elite panel of jurors including fashion designer Derek Lam; architect Billie Tsien; interior designer Muriel Brandolini; and artist Michele Oka Doner selected the winners.
“We are honored to have been selected by Travel + Leisure's distinguished jury to receive this award. It is a significant validation of our hard work, our innovative ideas and our entire team effort,” said Grace Carter CEO Deborah Haslam, who became determined to find a stylish way to protect her shoes after ruining yet another pair in a snowstorm several years ago.
Haslam enlisted the expertise of renowned international designer M Coleman Horn to turn her idea into reality. “There are few novel ideas in footwear. Deborah’s idea of using new technical materials to solve an old problem has revolutionized weather protection for shoes. Using her cues for simplicity and ease of use, I was able to design a solution that is stylish, while offering heavy-duty foul weather protection,” said Horn.
“For eight years running, T + L's Design Awards have highlighted thoughtful and inspiring work from around the world, showcasing standout new products, buildings, and destinations that enhance and define the travel experience,” said Travel + Leisure Editor-in-Chief Nancy Novogrod.
The Stylish ShoeCover will be featured in the March issue of Travel + Leisure, on newsstands February 17, and will be honored at the 2012 T + L Design Awards ceremony in Berlin, Germany on the evening of March 7.
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