TravelCLICK has developed a proven method of marketing boutique hotels in destinations worldwide
Chicago, IL (PRWEB) June 10, 2008
URBN Hotels & Resorts, specialized boutique hotel and resort company based in Shanghai China, has selected.
TravelCLICK, the leader in hotel emarketing solutions, to provide an integrated hotel distribution and marketing solution for its flagship hotel property--the earth-conscious URBN Hotels Shanghai. The stylish, 26-room property, China's first hotel to 'go
green,' is scheduled to open this spring and is the first of a planned dozen or so carbon-neutral hotels from URBN Hotels & Resorts. The Shanghai property will use TravelCLICK's iHotelier central reservation system (CRS) to distribute inventory to, and manage reservations for, hundreds of thousands of travel agents on the Global Distribution System (GDS), along with third-party travel websites that are shopped by millions of consumers throughout the world every day.
"TravelCLICK has developed a proven method of marketing boutique hotels in destinations worldwide," said Scott Barrack, who along with Jules Kwan developed the Shanghai property. "We selected iHotelier for its ability to position us prominently throughout the Internet and GDS--and maximize our ability to capture and convert bookings online."
"URBN Hotel Shanghai will also cater to a discerning clientele, so we wanted a way to provide them with a distinct online shopping experience," said Kwan. ""iHotelier's award-winning booking engine, iStay, creates a dynamic shopping environment for our prospective guests, who are savvy international travelers--business and leisure alike. Room rates and availability are displayed on a single screen, along with compelling photography and descriptions that enable us to showcase our uniqueness."
A large part of the hotel's uniqueness is its aim to operate in a completely 'green' way. The total amount of energy the hotel consumes, from staff commutes to food and beverage delivery to the energy used by each guest, will be tracked to calculate its carbon footprint. URBN will then purchase credits to neutralize its footprint by investing in green energy development and emission reduction projects in China. Hotel guests can also choose to purchase carbon credits from the program to offset their flights.
"Along with being eco-friendly, our goal is to help our guests immerse themselves in the Shanghai experience," Kwan said. "Eventually, we'll be adding services like tai chi, yoga, Chinese cooking classes, and basic lessons in Mandarin Chinese--as well as in-room beauty and health treatments and bike and walking tours. With iStay, prospective guests can create their own stay experience, based on their unique preferences. At the same time, the hotel can capture incremental revenue through merchandizing packages and add-ons."
"URBN Hotels Shanghai is setting the 'green' standard for hotels in China, and TravelCLICK is pleased to be a part of the evolution," said Jan Tissera, President of TravelCLICK International. "As the company takes this progressive concept to other Chinese cities in the years ahead, we are confident that our solutions will enable continued growth--in revenue, in brand awareness, and in earth-friendly operations."
About TravelCLICK, Inc.
TravelCLICK (http://www.travelclick.net) is the leading provider of ecommerce solutions that help hotels sell rooms smarter and drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services. Serving the hospitality industry since 1999 and headquartered in the Chicago area, TravelCLICK has more than 13,000 customers in 140 countries.
About URBN Hotels & Resorts
Shanghai-based URBN Hotels & Resorts (http://www.urbnhotels.com) is a new boutique hotel and resort company created by innovative property developers Scott Barrack and Jules Kwan. Its first hotel, 'URBN Hotels Shanghai', officially opens in Spring 2008. URBN Hotels & Resorts aims to develop and operate innovative, stylish hotels that combine locally sourced and recycled materials with modern architecture and design to create contemporary spaces inspired by China's past, present, and future. It is also China's first carbon-neutral hotel development company, committed to operating genuinely environmentally friendly boutique hotels and resorts throughout China without harming the local and natural environment.
Katrina Pruitt-Andrews, Director of Marketing
+1 410 257 9154