Mayor of London’s Brother Links Travel With Happiness

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According to Leo Johnson, people prioritise holidays to Greece and similar exotic locations over other activities because travel is a crucial element of a happy life.

travelmatch.co.uk

In this recession something has happened. Purchasing things like food in restaurants or handbags has gone right down but something that has remained stable is travel. It is not a discretionary spend and people do not want to do without it.

Leo Johnson, a partner at PriceWaterhouseCoopers and brother of London’s Mayor Boris Johnson, recently described travel as a crucial part of a happy lifestyle. Johnson made this argument to a group of ABTA delegates at a conference on the Mediterranean island of Malta, coming at a time when many Brits are beginning to plan winter holidays to Greece and other foreign destinations. Johnson argued that people prioritise travel over other activities such as shopping and eating out. He stated: “In this recession something has happened. Purchasing things like food in restaurants or handbags has gone right down but something that has remained stable is travel. It is not a discretionary spend and people do not want to do without it.” Johnson concluded that travel gives people a deep sense of well-being and happiness.

Richard Bray, of popular travel portal travelmatch.co.uk, weighed in on this statement: “Mr. Johnson’s comments confirm something that we have known for a long time. We constantly hear from our customers that they look forward to their holidays all year long. Indeed, people’s fondest memories come from their time abroad, whether they are on Zante holidays or trips to Kenya. These are things which people are very willing to save for. They are quite happy to cut down on their shopping and other expenditures, provided it allows them to build towards something truly special. A week’s relaxation in a beautiful destination is invaluable to our clients, as it should be.”

Bray went on to describe some of the special benefits of travel: having time to relax away from the pressures of work, and being able to spend quality time with loved ones rank highly in their clients’ priorities. The opportunity to see amazing historic sites, beautiful beaches and foreign cultures also figured highly in customer feedback. Bray concluded: “People go on Crete Holidays and other amazing excursions for many good reasons. At travelmatch.co.uk we help people have wonderful, happy holidays which they are sure to remember for a long time.”

About Travelmatch:
travelmatch is a new travel discovery engine that helps inspire customers by matching their requirements to a wide range of holidays, hotels, flights, cruises, villas or city breaks. Unlike other travel sites, customers are not required to choose a destination, date or budget before they can begin searching. Customers are able to make informed decisions by exploring photos, user reviews, maps, events and activities and other fun things relevant to their chosen travel product. travelmatch, which closed its first funding round in 2010, is based in Notting Hill, London.

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Richard Bray
travelmatch.co.uk
+44 (0)207 2295116
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