Travelmatch: Survey Finds All the British Want From a Holiday is Relaxation

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A recent survey shows that above all British travellers seek relaxation while travelling; online holiday experts Travelmatch find that their customers couldn’t agree more.

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A vast majority of our customers use their holidays to relax and escape from the stress of everyday life; this is particularly true for those who have busy family or work lives.

A recent survey has indicated that British people seek relaxation above all else whilst travelling. The analysis was conducted by Ipsos, a global survey-based market research company, who found that 43% of British tourists’ number one type of pleasure trip or holiday consisted of relaxing and seeing some sights. Alex Francis of Travelmatch, the online travel specialists, indicates that his company has received similar feedback. He comments: “A vast majority of our customers use their holidays to relax and escape from the stress of everyday life; this is particularly true for those who have busy family or work lives.”

The survey was conducted by Ipsos in twenty four countries around the world including the United Kingdom. It surveyed 18,778 adults in November of 2010; over 1000 British people participated. The global results echoed those in the UK, as 35% of respondents around the world placed relaxation at the top of their priorities.

According to Francis these results demonstrate that many people use holidays to escape the stresses of modern life. He states: “Our customers use their time abroad to catch up on sleep, laze in the sun and relax. This is very important as life can be quite stressful, and holidays are a crucial reprieve from everyday pressures; it comes as no surprise that 43% of British people see relaxation as their number one priority whilst taking a pleasure trip or holiday.”

Francis recommends that British tourists interested in relaxing embark on holidays to Greece and other Mediterranean destinations. He concludes: “The Mediterranean is the perfect destination for a relaxing trip away: it is close by, has wonderful warm weather and a wide array of convenient, luxurious resorts. A trip to this area will be perfect for the many British travellers who are just looking to relax, unwind and get away from the stress of everyday life.”

About Travelmatch:
Travelmatch is a new travel discovery engine that helps inspire customers by matching their requirements to a wide range of holidays, hotels, flights, cruises, villas or city breaks. Unlike other travel sites, customers are not required to choose a destination, date or budget before they can begin searching. Customers are able to make informed decisions by exploring photos, user reviews, maps, events and activities and other fun things relevant to their chosen travel product. Travelmatch, which closed its first funding round in 2010, is based in Notting Hill, London.

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Alex Francis
travelmatch.co.uk
+44 (0)20 3384 5830
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