Travelodge Summer Road Trip Promotion A Hit With Consumers

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Travelodge Canada delivers relief at the gas pumps for “Road Trippers” in Canada this summer

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“Road trips are a large part of family tradition in Canada and with rising gas prices being one of the hottest topics in the minds of consumers, we felt the program would be a winner for us.” said President Steven Robinson.

Just five weeks into the campaign, the Travelodge Canada Summer Road Trip promotion is proving to be a huge hit with consumers. “With rising gas prices in Canada this summer, we felt consumers would appreciate a reward offering a little relief at the gas pumps and it appears that our guests agree,” stated Patti Hunt Director, Marketing and Communications for Travelodge Canada. “We are extremely pleased with our results to date, the response from our guests has been extremely positive,” Hunt added.

“Road trips are a large part of family tradition in Canada and with rising gas prices being one of the hottest topics in the minds of consumers, we felt the program would be a winner for us.” said Travelodge Canada President Steven Robinson. “Travelodge is uniquely positioned across Canada for family road trips offering over 90 comfortable affordable locations, including three newly opened Travelodge properties in Maritime Canada, (Dartmouth Nova Scotia, Saint John and Moncton, New Brunswick),” added Robinson.

The Summer Road Trip promotion offers Travelodge Canada Guest Rewards members the opportunity to receive a $25 Petro-Canada gas card after staying five nights (from June 1 – September 5, 2011) at any Travelodge location across Canada. Stays don’t have to be consecutive, or even at the same property, so guests can earn the reward as they make their way down the highway on their summer road trip adventure.

With over 90 properties across Canada, guests of Travelodge hotels in Canada enjoy convenient locations and access to standard free amenities like in-room coffee, weekday lobby newspapers, high speed wireless internet access and free continental breakfast at participating locations. Guests can also earn Travelodge Guest Rewards points and Hbc Rewards points for each qualifying stay at any Travelodge or Thriftlodge in Canada.

About Travelodge Canada
Travelodge (Canada), an operating division of Royal Host Limited Partnership, administers the Master License for Travelodge and Thriftlodge in Canada. Royal Host Inc. holds 100% (directly and indirectly) of the voting securities of Royal Host Limited Partnership. Royal Host Inc. shares and convertible debentures are traded on the Toronto Stock Exchange.

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Patti Hunt, Director, Marketing & Communications
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