Travelscream's cost-effective customer acquisition and engagement solutions will be a welcome change from the typical travel marketing methods currently available, which are expensive and time-consuming
Vail, CO (PRWEB) March 27, 2009
Travelscream, the leading provider of travel deal distribution and social media marketing solutions for the hospitality industry, today announced the opening of an office in Beijing, China. The expansion facilitates Travelscream's growth in international markets.
Travelscream APAC (Asia Pacific) will be lead by Eric Demaret, the former GM of Asia Hotels Sourcing for GTA (Gullivers Travel Associates) by Travelport. He and his team of seasoned local talent will introduce Travelscream's platform of cutting edge online travel deal advertising and social engagement technologies to hotels, airlines and other travel service providers throughout the Asia Pacific region, which encompasses more than 45,000 hotels.
According to Demaret, regional and outbound travel is growing at a solid pace, and the introduction of Travelscream's business model to this market could not come at a better time.
"Travelscream's cost-effective customer acquisition and engagement solutions will be a welcome change from the typical travel marketing methods currently available, which are expensive and time-consuming," he said. "Travelscream's programs will help hoteliers reduce real operating costs while extending brand reach to a much larger customer base."
Demaret's established relationships with more than 8,000 hotels and a dozen airlines will allow him to rapidly integrate an abundance of Asian travel service providers into Travelscream's existing Travel Deals Network.
These Pacific Rim travel deals will initially be showcased on Travelscream's existing network of trusted online media channels including Fodors.com, New York Media (NYMag.com), NationalGeographic.com and more than a dozen other influential publishers.
Demaret will then expand the business model to develop a select group of media partners within the Asia Pacific region, which will allow travel service providers to advertise directly to the region's populace.
"There are more than 3.6 billion people in this part of the world, and seventy-five percent of those who travel do so extensively on a regional level. The opportunity to reach them through a tacit endorsement of the media channels in which they are already engaged is very appealing to travel service providers both here in the U.S. and abroad," said Travelscream CEO Tom Griffin. "This is an exciting time for our company, which continues on a strong upward growth trend notwithstanding the current economic environment."
Currently more than 35% of Travelscream's clients are located in countries outside of the United States.
Travelscream is the most flexible provider of low-cost, high value marketing solutions for the travel industry including social media, content distribution and deal distribution. Travelscream offers the Travel Deals Network (TDN), which publishes travel deals from hotels, resorts and other service providers through a network of online media channels; the Social Media Toolkit, including interactive maps, guestbooks, blogs, video, social network sharing and more; and the Travel Reader, a solution for travel agents.