Our visitors look to Fodors.com not only for great recommendations on where to stay and eat, but also for ideas on how to save a little cash on the trips they love to take
Vail, Colo. (PRWEB) October 2, 2008
Travelscream Technologies, the leading provider of content distribution and social media solutions for travel, and Fodors.com, the website for Fodor's Travel, the world's authoritative source for travel information, announce a partnership that enables premium placement for travel deals and promotions on Fodors.com.
Hospitality providers can take advantage of new opportunities to feature deals and special offers on Fodor's home page, weekly newsletter and a dedicated Deals section, with a cost-effective tiered pricing structure.
With this new media ad model, Travelscream is also offering a Guaranteed Placement Service (GPS), whereby dedicated travel merchandisers ensure that deals and promotions are presented for maximum impact to drive incremental bookings and revenue through Fodors.com and other media partners in the Syndicated Publisher Network.
Research shows that 80% of today's travel planning and 45% of booking is done online, making the Internet the most important outlet for distribution of travel deals. The Travelscream-Fodor's collaboration helps travel providers attain more sales and extend their marketing reach with guaranteed content placement that reaches 1.5 million dedicated travelers who collectively view 10-15 million pages per month. Additional benefits include co-branded travel guides and exclusive opportunities for promotional contest partnerships.
"Hospitality marketers are challenged with Internet solutions that cost a lot but don't deliver," says Tom Griffin, founder and CEO of Travelscream. "Our programs are precisely the opposite--we've formed partnerships with highly targeted media outlets like Fodor's and developed pricing and editorial opportunities that will deliver immediate, measurable results."
Travelscream partners can choose between three levels of participation within the Fodors.com advertising deals program. At the top tier, partners receive prominent placement on Fodor's home page and in their weekly email newsletter, with weekly promotions featured in the "Top 5 Deals." Partners can also receive featured placement and have their promotions appear within dedicated categories on Fodor's "Today's Top Travel Deals" page.
At entry level, content is included in Fodor's Deals List Summary with a photo, direct site link for instant booking and social media sharing links. As the program develops, partners will be able to submit offers to receive prominent home page placement as the Fodor's "Deal of the Day."
"Our visitors look to Fodors.com not only for great recommendations on where to stay and eat, but also for ideas on how to save a little cash on the trips they love to take" said Lauren Palmer, Executive Director of Online Strategy for Fodors.com. "Partnering with Travelscream helps us round out our content offering in that regard."
About Travelscream Technologies
Travelscream Technologies (http://www.travelscream.com) is the leading provider of content syndication, Web 2.0 and social media marketing solutions for travel; serving the hospitality industry with critical tools to compete effectively in a consumer-networked world. Travelscream's Syndicated Partner Network (SPN) offers hospitality partners unrivaled global content distribution. Combining traditional media with Web 2.0 channels, the promotions and information the company distributes for hotels through RSS is presented to highly pre-disposed travel audiences.
Current media partners in Travelscream's exclusive SPN include Fodor's.com, NationalGeographic.com, Peter Greenberg Worldwide (PeterGreenberg.com), Resorts & Great Hotels (RGHonline.com), Condé Nast's Brides.com, New York Media (NYmag.com), Spa.com, Islands.com, and OrlandoSentinel.com. This industry-exclusive content distribution channel gives Travelscream's hotel and resort partners direct access to present deals and special offers to more than 30 million unique visitors each month.
Fodor's Travel, a division of Random House, Inc. is one of the world's leading providers of travel information. Covering over 300 destinations worldwide, Fodor's guidebooks and Web site, Fodors.com, have provided the most up-to-date, accurate information for travelers for more than seventy years. Written by a team of over 700 writers located around the globe, Fodor's provides travelers with engagingly written, intelligently and accurately reported, and absolutely indispensable travel guidance.