SmoothFitness.com is #1 Manufacturer and E-Tailer of Home Fitness Equipment: Officially Ranked as One of the Largest Retail Web Sites by Internet Retailer

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Smooth Fitness (http://www.smoothfitness.com), the leading manufacturer & online retailer of treadmills and elliptical trainers has been included in Internet Retailer's Top 500 Guide, 2006-07 Edition. The annual guide ranks web merchants who have made e-retailing the fastest growing segment of US retailing; Smoothfitness.com came in at number 277 on the overall list, and was ranked the 15th largest e-tailer in the Sporting Goods category.

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The past year has been a fantastic one for us. Being recognized as one of the 500 largest on-line retailers speaks volumes about the success, sustainability and scalability of our business model. We're delighted to be recognized for our achievement.

Mt. Laurel, NJ (PRWEB) June 27, 2006 -- Smooth Fitness (http://www.smoothfitness.com)], the leading manufacturer & on-line retailer of treadmills and elliptical trainers has been included in Internet Retailer's Top 500 Guide, 2006-07 Edition. The annual guide ranks web merchants who have made e-retailing the fastest growing segment of US retailing; SmoothFitness.com came in at number 277 on the overall list, and was ranked the 15th largest e-tailer in the Sporting Goods category.

Internet Retailer's Top 500 guide evaluates on-line retailers based on a combination of criteria, including sales, company growth, and web metrics. They estimate that of the tens of thousands of retail web sites operating in the US, e-tailers in the Top 500 guide accounted for 63% of all on-line sales.

"Our success comes down to four things: a large volume of sales, continual product innovation, extremely high customer satisfaction ratings and a single-minded focus on selling on-line," said Joe Alter, CEO of Smooth Fitness. "Because we make and distribute our own line of high-end elliptical trainers and treadmills, customers save an average of 45% off of the retail cost--hence the sheer volume of sales. And when you combine our 20+ years' experience with our scores of happy customers, it's easy to see why we're the Internet's number one seller and manufacturer of fitness equipment."

Smooth Fitness Director of Marketing and E-Commerce Kevin French added, "The past year has been a fantastic one for us. Being recognized as one of the 500 largest on-line retailers speaks volumes about the success, sustainability and scalability of our business model. We're delighted to be recognized for our achievement."

Along with their huge selection of treadmills, elliptical trainers and home gyms, Smooth Fitness also offers on-line shoppers unparalleled customer service. The company provides industry leading warranties and total customer satisfaction. They also have both e-mail and telephone support, ready to answer pre- and post-sale inquiries.

About Smooth Fitness

Smooth Fitness (http://www.smoothfitness.com)] is the world's largest manufacturer and on-line retailer of home fitness equipment including treadmills, ellipticals and home gyms. The Company, a wholly-owned subsidiary of Internet Fitness, LLC, sells its premier equipment exclusively on-line to consumers for factory direct savings up to 45 percent. Headquartered in Mount Laurel, New Jersey, Smooth Fitness ships equipment from its warehouses in New Jersey and Nevada.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine and web site that serve the retailing community. It focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 37,000 subscribers are senior executives primarily from retail chains, independent stores and catalogs. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 35,000 opt-in subscribers, and The Top 500 Guide, the definitive ranking and analysis of America's 500 largest e-retailers based on their annual sales on the web. For complete details or to order the Top 500 Guide, visit InternetRetailer.com.

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