In the past, the cost involved has been prohibitively high. The Treepodia Smart Video Platform makes full catalog coverage an accessible reality for retailers both small and large, at a fraction of the cost.
Boston, MA (PRWEB) September 15, 2009
Treepodia, an early market leader in automated online product video technology and services, announced today that its Treepodia Smart Video Platform has been proven to deliver higher returns for e-commerce companies than high-cost, full-production videos. Companies like EyeBuyDirect and Online Golf are using Treepodia and seeing great results.
Research shows that video is so successful in increasing bottom-line sales; it is no longer a luxury but rather an essential element of any successful e-commerce site. Earlier this year, eMarketer reported that online videos can reduce shopping cart abandonment rates, reduce return rates and increase sales. Yet the report also indicated that the cost of in-house video production can be a barrier to its use. For example, with hundreds or even thousands of products to cover, site owners would have to spend over $1 million dollars in production costs to achieve full catalog coverage.
"Video has proven to be the best tool for displaying products, engaging customers, and increasing a site's conversion rates," said Treepodia VP of Marketing and Sales Dr. Melody King. "In the past, the cost involved has been prohibitively high. The Treepodia Smart Video Platform makes full catalog coverage an accessible reality for retailers both small and large, at a fraction of the cost."
A Full Catalog of Products in 24 Hours
The Treepodia Smart Video Platform eliminates the high initiation costs. Treepodia's automated video technology uses retailers' existing product images, marketing texts, user reviews, and merchandising rules to create engaging and effective videos, automatically. Using the new video technology on the Treepodia platform, retailers can cover their entire product catalog with videos in 24 hours. To ensure ongoing accuracy, the videos are automatically updated on a continual basis to reflect changes in the retailer's catalog including new prices, special offers and additional items.
The Treepodia platform is also unique with its built-in AB testing mechanism. For example, Treepodia produces different video versions for every product and tests the effectiveness of each video version. The best performing versions are automatically promoted to ensure the highest conversion rate for specific products.
The results are impressive. After performing extensive comparative testing, Treepodia has found that the automated videos outperform full production videos almost every time. In other words, the lower-cost, automated videos yielded higher conversion rates than full production videos.
"We began working with Treepodia to launch an online video program several months ago. Since that time, we have seen a 30% increase in product conversion rates," said Roy Hessel, founder and CEO of EyeBuyDirect.com. "The A/B tests we performed also showed that some videos produced conversion rates that were four times as high as others. Treepodia made it extremely easy to create the videos and test their performance - giving us results we couldn't have found elsewhere."
The Treepodia smart video platform works on a cost per view model, with zero initial investment. The system includes a control group, ensuring that retailers only pay for views that have proven to increase sales.
About Treepodia, Ltd.
Treepodia is the leading video platform provider for online retailers. Founded in 2007 by experienced eCommerce professionals, the Treepodia unique smart video platform enables online merchants to cover their entire product catalog with effective and engaging video content in just 24 hours. Treepodia offers a unique cost per view model with ROI guaranteed. Customers include Ice.com, OnlineGolf, Forzieri, EyeBuyDirect, Emjoi, BedBathStore and more.