Through the Insights ecosystem, TrendSpottr and Salesforce Marketing Cloud will position companies for success by providing them with timely and predictive information about emerging trends and influencers.
Toronto, Ontario (PRWEB) October 19, 2012
TrendSpottr today announced it has joined the growing Salesforce Marketing Cloud Insights ecosystem. TrendSpottr brings real-time and predictive insights of emerging trends to the Insights ecosystem, helping companies leverage the power of social to connect with customers, partners and employees in entirely new ways. TrendSpottr helps companies get “ahead of the curve” by identifying the most important emerging trends from their topic profiles.
Comments on the News
“The real-time nature of social media requires companies to understand and anticipate important trends that have the potential to impact their businesses and markets. Through the Insights ecosystem, TrendSpottr and Salesforce Marketing Cloud will position companies for success by providing them with timely and predictive information about emerging trends and influencers,” said Mark Zohar, CEO of TrendSpottr.
“Today’s leading brands recognize that social media is transforming the way they connect with customers on a global scale,” said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. “By leveraging the power of the Salesforce Marketing Cloud, partners such as TrendSpottr are empowering companies to take advantage of this shift and turn insights from millions of conversations about their products, brand and industry into actions that strengthen customer relationships.”
The Power of the Salesforce Marketing Cloud Social Insights Ecosystem
TrendSpottr’s unique social insights and predictive analytics helps Marketing Cloud customers leverage the real-time nature of social media to gain a competitive advantage. By using TrendSpottr, companies are better positioned to anticipate crises and opportunities, optimize content marketing, identify real-time influencers with high viral influence, enhance social SEO strategies and increase their social and business intelligence capabilities.
Product Key Features
The TrendSpottr service automatically identifies the top trending links, hashtags and users from
Marketing Cloud customers’ topic profiles. TrendSpottr expands shortened links such as “t.co” to reveal the source domain and URL for top trending links making it easier than ever for companies to gain useful insights from their social data. TrendSpottr can be used to view top trends by time period to allow for comparative analysis and insight.
Uncover Actionable Intelligence with New Social Insights
The Insights ecosystem brings together 20 of the industry’s leading social analytics leaders to help companies accelerate their shift from passive social listening to real business results, turning insights into action. The industry’s most comprehensive solution for managing social media engagement, Insights allows customers to filter through the noise and quickly analyze large volumes of social data to generate actionable social intelligence and connect with customers in entirely new ways.
Availability and Pricing
TrendSpottr is now available as an add-on within the Marketing Cloud Insights dashboard. Using a new credits-based currency system, customers now have an easy and flexible way to pilot, purchase and combine social analytics offerings from more than 20 Insights partners.
Salesforce Marketing Cloud Basic Edition includes 1,000 Insights credits/month
Customers can purchase additional blocks of 10,000 credits for $100/month
Credits can be deployed to implement TrendSpottr within the Marketing Cloud
About Salesforce Marketing Cloud
The Salesforce Marketing Cloud is the most comprehensive suite for social marketing. Marketing Cloud is first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have a proven suite to manage all social marketing activity and access common assets in one place.
TrendSpottr is a predictive analytics company that identifies and predicts emerging trends from real-time data streams such as Twitter and Facebook. TrendSpottr helps Fortune 500 companies, news and media organizations, government agencies and financial institutions to identify emerging news, events and influencers that have high viral potential and market impact. TrendSpottr has partnered with HootSuite, DataSift and other leading social and big data companies. Find out more at: http://www.trendspottr.com.