The excitement of NASCAR coupled with one of the most famous drivers in the world makes this a unique and exciting branding experience for three premier organizations, Roush Fenway, BMA and Avnet…it was an opportunity we could not pass up.
Concord, NC (PRWEB) June 01, 2011
Daytona 500 Winner Trevor Bayne will return to NASCAR on June 4 for the Nationwide Series STP 300 at Chicagoland Speedway, where he will be driving the No. 16 Avnet/BMA Ford Mustang for Roush Fenway Racing.
Bayne’s No. 16 Ford Mustang will feature a customized paint scheme that spotlights the single-race alliance between Avnet, the Business Marketing Association (BMA) and Roush Fenway Racing.
Roush Fenway Racing, the world’s largest motorsports organization, has partnered with Avnet, one of the world’s largest distributors of electronic components and IT products and services, and the BMA, an organization bringing together the nation’s top professionals focused on business-to-business marketing and communications, to highlight the power of NASCAR’s motorsports marketing platform during the BMA’s “Unleash” 2011 international conference in Chicago June 1-3.
BMA Chairman and Avnet’s Chief Communications Officer Al Maag noted, “The excitement of NASCAR coupled with one of the most famous drivers in the world makes this a unique and exciting branding experience for three premier organizations, Roush Fenway, BMA and Avnet…it was an opportunity we could not pass up.”
Bayne and Roush Fenway Racing will be part of the BMA’s conference activities taking place at the Sheraton Hotel & Towers on the Chicago River and lakefront in downtown Chicago. Over 500 top business-to-business marketers are expected to attend and will have an opportunity to meet Bayne, along with Roush Fenway Racing’s sponsorship sales team, aboard the Odyssey Networking Cruise on June 1.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams: four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto http://www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook at http://www.facebook.com/roushfenway and follow on Twitter @roushfenway. For sponsorship inquiries please contact Robin Johnson at 704-720-4645.