CGSM Boosts Client Capabilities by Acquiring Stake in Global Marketing Technology Network

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CGSM Partnership Agreement with Tri-Media Integrated Marketing Technologies Offers Benefits of a Large Network of Creative Agencies and Proprietary Marketing Tools

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Our tmSuiteā„¢ tools and technologies will allow them to quickly execute on their client strategies as high-response integrated and interactive campaigns.

Smart marketers know that success often lies in partnering with the right team. To ensure the increased successes of its own clients Canterbury Graphics Strategic Marketing (http://www.CGSM.com), a direct-marketing strategy agency founded by Mark Kolier 12 years ago, has acquired an ownership position in marketing technologies firm Tri-Media Integrated Marketing Technologies, a global managed marketing services provider, based in Ontario, Canada. The move immediately adds the resources of Tri-Media's worldwide network of more than 20 creative agencies, as well as Tri-Media's proprietary array of Internet and interactive tools including content management, digital marketing, e-commerce and online reservation tools, crisis communication software and business intelligence applications. CGSM will provide its expertise as one of the network's few direct marketing-focused agencies. The company will continue to operate from its Wilton, CT headquarters.

"CGSM will now be able to provide our clients access to top talent and a suite of innovative technologies and tools designed to accelerate their marketing efforts," said Kolier. "Our partnership with Tri-Media represents the next step in our evolution as a full service provider of marketing strategy and services."

"Our new relationship makes sense both geographically and strategically for Ontario-based Tri-Media, according to Albert Iannantuono, the company's president and CEO.

"CGSM has a heritage of providing strategic direct marketing to its clients and we look forward to tapping their strength in our network," said Albert Iannantuono, Tri-Media president and CEO. "Our tmSuiteā„¢ tools and technologies will allow them to quickly execute on their client strategies as high-response integrated and interactive campaigns."

With the new relationship, CGSM adds more than 40 Internet strategists, software engineers, developers, network and quality assurance engineers and interactive project managers at Tri-Media offices in Ontario, Chicago, Europe and Asia.

About Tri-Media
Now in its 22nd year Tri-Media (http://www.Tri-Media.com) is an award-winning Integrated Marketing Technologies firm serving a global clientele. Since 1986 Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions including content management systems, digital marketing applications, e-commerce and online reservation tools, crisis communication software and business intelligence tools.

About CGSM
CGSM is a privately held direct marketing agency specializing in the marketing strategy, design and production of targeted, customer-focused campaigns. Capabilities include email, direct mail-packages and inserts, video marketing, and web site development, hosting and maintenance. CGSM's production skills combined with a focus on data analysis and modeling make it possible for the agency to offer a unique approach to customer acquisition and retention that takes into account all the complex details of a marketing campaign without ever losing sight of the overall business objectives. For more information, please visit http://www.cgsm.com

To schedule an interview, please contact Jill Cirigliano of Communication Strategy Group at jcirigliano@gocsg.com.

Media Contact
Jill Cirigliano, Communication Strategy Group for CGSM
jcirigliano@gocsg.com
631-239-6335    
http://www.gocsg.com

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Jill Cirigliano
CGSM
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