Conclusive Marketing Appoints Jan Rivenbark as Chief Executive Officer to Lead Next Growth Phase

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New CEO Brings over 30 Years Experience as Senior Executive

Intelligence in Action

The company's unique combination of great customers and data-driven marketing solutions led me to the conclusion that this company has a tremendous market opportunity

Conclusive Marketing®, a leading provider of trigger-based event driven marketing technology for the automotive, financial, agricultural and healthcare industries, today announced the selection of Jan M. Rivenbark as President and Chief Executive Officer. Mr. Rivenbark brings to Conclusive extensive senior management and strategic experience that have contributed significantly to the growth of several public and private companies. He will oversee all facets of the business and report to the Conclusive Board of Directors.

"Jan is a proven leader with an impressive track record and we are extremely pleased to add an executive with his formidable skill set to our team," said Conclusive Chairman of the Board, and former Random House, Inc. President, Phil Pfeffer. "His expertise in accelerating growth and optimizing operational efficiencies will be a tremendous asset to Conclusive's customers, partners and shareholders alike."

Since graduating from Duke University with a degree in Mathematics and Computer Science in 1972, Mr. Rivenbark has consistently led businesses to rapid increases in earnings and value. Rivenbark served as Executive Director for Global Financial Planning at Sara Lee Corporation, a diverse, multinational Fortune 500 company; as President of JP Foodservice, a billion-dollar distribution company which he led to a successful IPO; as COO of PCA International, a $300 million retail company that licensed products to Kmart and Wal-Mart; and as an executive with Bank of America. Most recently, Mr. Rivenbark led Charlotte-based Cash Cycle Solutions through a major growth phase.

"The company's unique combination of great customers and data-driven marketing solutions led me to the conclusion that this company has a tremendous market opportunity," stated Rivenbark. "I am excited to join a company dedicated to delivering customers ROI on their marketing spend."

About Conclusive Marketing
Established in 2000, Conclusive Marketing provides integrated data management, data intelligence and data delivery solutions to sales and marketing departments in highly distributed organizations. Conclusive products highlight trigger and analytic based marketing automation that can help mid-cap and larger organization manage the increasing need for scaleable, customized and intelligent communications delivered at varying pace for each of their clients' customers. Conclusive has been especially successfully completing parts and service marketing systems for the automotive industry and event driven marketing systems for the financial services industry. Conclusive technology is especially effective in emerging event marketing paradigms. Conclusive's services include its online database hygiene services through ListCleanUp. Conclusive's principal offices are in Nashville, TN and Charlotte NC, with satellite offices in major cities across the United States.

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Jay Buford
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