FMC Agricultural Products Executive Bob Trogele Speaks to the Iowa Agribusiness Showcase & Conference

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More Than 700 Agribusiness Professionals Attend the Annual Gathering of the Agribusiness Association of Iowa

Bob Trogele

As agricultural retailers and crop advisors, you are the lynchpin in helping manufacturers identify relevant market needs and provide the solutions that growers need.

Bob Trogele, Ph.D., North America Area Director for FMC Agricultural Products, addressed more than 700 agribusiness professionals recently at the Ag Industry & Crop Management Conference, part of the Agribusiness Showcase & Conference, the annual gathering of the Agribusiness Association of Iowa. Trogele's presentation was entitled, "Perspectives and Implications Affecting U.S. Agriculture: An Entrepreneurial View of an Innovative Chemical Supplier." The presentation was given February 9, 2010, to an audience of agricultural retailers, certified crop consultants and other Iowa agribusiness professionals.

Trogele's presentation addressed current investment themes, key agricultural issues, government regulations and market drivers. He touched on the implications of each topic for those involved in agriculture - from the retail side to crop consultants to growers.

"Today's agricultural marketplace is at a crossroads," Trogele said. "There are many factors influencing the market. For example, our growing, global middle class has a tremendous effect on demand. Around the world, more people than ever before fall into the middle class. As their economic status improves, they want a better quality of life - that means more protein and food choices, and only agriculture can provide that."

It's not only the growing middle class driving demand for food and fiber, according to Trogele. The U.S. Census Bureau predicts the world's population will reach 9.2 billion people by 2050. According to the United Nations, global food production must double by 2050 in order to meet the nutritional needs of those 9.2 billion people. This creates tremendous demand for agricultural products and places pressure on agribusiness to find new solutions to optimize production, Trogele said.    

"But demand creates opportunity, and crop producers are hungry for knowledge, technology and new solutions," Trogele said. "As agricultural retailers and crop advisors, you are the lynchpin in helping manufacturers identify relevant market needs and provide the solutions that growers need."

The Agribusiness Association of Iowa (AAI) was formed in 1994 as the result of a merger between the Iowa Grain & Feed Association and the Iowa Fertilizer & Chemical Association. The Iowa Agribusiness Showcase & Conference is the organization's annual convention, bringing together more than 700 agribusiness professionals from across the state.

Trogele, a member of the Agricultural Products Group Global FMC Executive Team, has initiated the company's product expansion efforts, growing into more crop segments and continuing to help customers with crop protection issues. He has helped FMC propel their North America sales and directs the strategy and operations of the agriculture chemical business. Trogele grew up on the family farm in the Bavarian region of Germany, where his family has farmed for more than 500 years. He has been in the agricultural chemical business since 1986, specifically with FMC since 2004. He holds a Ph.D. in business from the University of Gottingen.

About FMC
FMC Corporation (NYSE:FMC) is a diversified chemical company serving agricultural, industrial and consumer markets globally for more than a century with innovative solutions, applications and quality products. The company employs approximately 4,800 people throughout the world. The company operates its businesses in three segments: Agricultural Products, Specialty Chemicals and Industrial Chemicals.
FMC and the FMC logo are trademarks of FMC Corporation. © 2010 FMC Corporation. All rights reserved. FMC 2840 02/2010

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