Richmond, VA (PRWEB) September 21, 2012
In this Halloween month,K2 Trophies and Awards is doing something that may have a scary effect on the bottom line. For the month of October, the trophies company is offering free shipping on orders over $89. The company believes that this threshold is the lowest in the industry and replaces the company's long standard policy of offering free shipping only on orders over $200.
Wes McKinney, operations manager for the company said, "We are constantly trying new ways to bring more value to our customers. Often with free shipping promotions, companies raise the price of their products and embed the cost of shipping in the price. We are not doing that. Instead, we are counting on higher volume to offset the very real cost of shipping."
Studies have shown that customers increasingly expect free shipping when ordering on line, with one recent study indicating that 55% of customers will not consider purchasing online without a free shipping option. For some items, like books and CDs, the cost of shipping is lower due to the small size of the product and the limited packaging material required. K2 Awards' McKinney says "That is not the case with trophies and awards. Some of our products are quite large and fragile. As a result, we have to pack each item very carefully and shipping costs can be really high."
Many consumers have the misconception that companies can make money on shipping. While that may be the case with the television offers that offset discounted product prices with high shipping and handling charges, most web sites at best break even on shipping. With such a low threshold for free shipping, K2 Trophies and Awards October promotion could indeed make for a very haunted Halloween.
About K2 Trophies and Awards
K2 Trophies and Awards, located in Richmond, Virginia, has been providing trophies, awards, medals, and more since 2002, with the goal of satisfying every customer. With a large variety of trophies and other items in stock, as well as a talented team of trophy builders on hand, K2 Trophies and Awards strives to offer the widest variety of trophies for the best price and the fastest shipping. K2 Trophies and Awards provides an entirely secure and encrypted site, and works hard to ensure that each order is fulfilled to the letter before shipment, so that each customer may have the best trophy-buying experience possible. For more information about K2 Trophies and Awards, visit K2Awards.com.