TruBlue House Care Opens Franchise to Serve Lehigh Valley and South Monroe County, Pa.

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Peter Romeo will be putting his 25 years’ experience in property management to work for single-family property owners through the launch of his TruBlue House Care franchise in eastern Pennsylvania. Because of ongoing repairs and maintenance, many older homeowners opt to move to condos or apartment complexes, he said, noting that many would have preferred to have stayed in their homes. “Our customized service packages … let them call one number, and all their house care needs can be addressed easily.”

Peter Romeo, owner of TruBlue House Care of Lehigh Valley, Pa., talks with a client about the customized services she wants for her home.

I recently participated in a local Senior Expo, and the Number 1 question I received ... was ‘Where were you a year ago?’ because so many people had moved ... just because they could no longer care for their houses. The physical upkeep was too much.

TruBlue House Care has expanded into Pennsylvania with the opening of Peter Romeo’s franchise to serve home and property owners in Lehigh Valley, South Monroe County and surrounding communities.

TruBlue offers a new concept in hassle-free living because its property care services extend to the whole house, inside and out, including yard work, on-going repairs, maid services, and even seasonal projects such as leaf raking, gutter cleaning and holiday decorating.

Romeo said initial responses have reaffirmed his decision to become one of the first franchise owners in the country for this unique, total house care service. Clients customize services to their needs and their budget to create a year-round package for which they pay one affordable monthly fee.

“I recently participated in a local Senior Expo,” Romeo said, “and the Number 1 question I received from guests to my booth was ‘Where were you a year ago?’ because so many people had moved from their homes into condos or apartment complexes just because they could no longer care for their houses. The physical upkeep was too much. They really hated it, too, because they loved their houses, and the new place just doesn’t feel like home.”

With his new business, he said he is thrilled to be able to assist people like those seniors. “I feel great because I can help others delay such a difficult move and remain securely and comfortably in their homes for many additional years.”

Ralph Martin, vice president of TruBlue, said Romeo’s experience is not uncommon.

“Indeed, the immense and unmet need for year-round, residential property care is the main reason we launched this new franchise,” he said. “We have other affiliated senior care franchises that provide in-home, personal care to residents or help them manage their personal belongings when moving, downsizing or liquidating. However, TruBlue is the only known franchise to help seniors and busy adults maintain their entire house, inside and out, including lawn care, property clean-up, handyman services and maid services, just to name a few. We make it simple and convenient.”

For Romeo, who has 25 years of experience in property management, TruBlue made sense.

“Yard work, maid services, and on-going repairs and maintenance are essential for home and property owners,” he said. “Those folks at the Expo felt they couldn’t keep up with it. Our customized service packages, weekly or monthly, let them call one number, and all their house care needs can be addressed easily. They deal with only one company and pay one affordable fee. It’s a one-stop shop.”

Martin said clients also can rest easy knowing that the people coming to their homes are reliable, conscientious and professional because TruBlue employees are managed by either a retired or off-duty police officer or firefighter – “people they can trust.”

“Police and firefighters have demonstrated a commitment to public safety and service,” Martin said. “As the Total Property Manager, this ‘house care hero’ serves as the contact person for the client and helps to oversee our service teams. And, with their training and experience, they know how to handle virtually any situation that might arise calmly and professionally.”

Romeo agreed, noting that his father-in-law and his next-door neighbors were all retired police officers.

“I talked with them about the concept, and they agreed that inviting people into your home is a tricky business,” he said. “You want to know that the people can be trusted. This is especially true for senior citizens. Using proven professionals provides that extra peace of mind.”

In addition, because TruBlue hires only employees, not subcontractors, they undergo background checks and are fully bonded and insured.

Romeo said he’s also finding that workers appreciate the TruBlue business model.

“We offer our employees top wages, insurance, benefits, 401Ks, workers’ compensation – perks that a lot of other companies don’t offer,” he said. “We do this because we want the best-of-the-best with minimal turnover. Clients want continuity, not a new face every other week.”

While TruBlue knows that many of its clients will be seniors who want to remain in their single-family homes, its services are not limited to just seniors.

“We also recognize that there are busy adults who simply don’t have the time or skills to maintain their houses,” Romeo said. “Many adult children know their parents would be happier staying in their homes, so they’re happy to pay someone to help make that happen. In addition, I’ve met a lot of Realtors and bank representatives who say they can use our services. Banks need someone to maintain the vacant houses they own, and Realtors need help getting houses ready for resale. ”

To schedule a free consultation with Romeo in Lehigh Valley, South Monroe County and surrounding Pennsylvania communities, call him at 484-373-3200 or visit his website.

Based in Cincinnati, Ohio, TruBlue House Care is a franchise system that provides total house care – including yard work, on-going repairs, maid services and seasonal project assistance – for homeowners, both seniors and busy adults. Each Total Property Manager is a retired or off-duty police officer or firefighter – people who clients can trust. TruBlue specializes in customizing total property care packages for one affordable monthly fee. To learn more, call 800-291-0771 or visit


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