New TruBlue House Care Franchise Simplifies Property Maintenance for Michigan Homeowners

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Mike Burch is putting his knowledge of home construction and maintenance to work for single-family homeowners through his new TruBlue House Care franchise in West Bloomfield, Mich. With one phone call, property owners and managers can get all the services they need for projects both in and outside the home from yard work and gutter-cleaning to maid services and holiday decorating.

Mike Burch has launched his new TruBlue House Care franchise in West Bloomfield, Mich.

(A) lot of people have relatives who live too far away to deal with day-to-day needs. TruBlue helps not only the clients, but also their family members because we reduce the stress for all of them.

TruBlue House Care is bringing its new concept in hassle-free living to Michigan homeowners and property managers with the opening of Mike Burch’s franchise to serve West Bloomfield, Bloomfield Hills, Rochester Hills, Birmingham, Farmington Hills and their surrounding communities just west of Detroit.

TruBlue reduces the time and stress of house maintenance with its Total House Care services both inside and outside the home. Services include yard work, on-going repairs, maid services, and even seasonal projects such as leaf raking, gutter cleaning and holiday decorating.

For Burch, the franchise created an ideal match for his 17 years’ practical experience in construction and his personal knowledge of the need for the services.

“I can relate to those who need this service,” he said. “In my grandfather’s final years, my father, uncles and I helped maintain his farm when he was no longer able. We started cutting grass, cleaning gutters, and generally maintaining the property, so that he could continue to live there as long as he wanted. I enjoyed helping my grandfather, and we were in a position to do so. Most families are not.”

Larsen Sharp, vice president of operations for the TruBlue franchise system, said this type of situation has become more and more common.

“The immense and unmet need for year-round, residential house care is the main reason this new franchise was started,” he said. “What Mike describes is what is happening in households all across the country. Most people prefer to ‘age in place’ in the home where they’re living. Too often they feel they must move to a smaller home or a condo simply because they can no longer maintain the property. With TruBlue, they can alleviate that stress with one phone call.”

Burch spent most of his construction career supervising crews, organizing personnel, and overseeing projects. “I love coordinating various elements and watching them come together.”

With TruBlue, he saw the opportunity to use that expertise to provide the metro-Detroit area with services that could really help people.

“There is nothing like it in the area,” he said. “We were fortunate to be able to help my grandfather, but a lot of people have relatives who live too far away to deal with day-to-day needs. TruBlue helps not only the clients, but also their family members because we reduce the stress for all of them.”

Because of the extent of involvement in the household, clients and families want to know that providers can be trusted, Sharp said, so TruBlue starts establishing that trust with each client’s respective Total House Care Manager, who is an off-duty police officer or firefighter.

“We actually get our name from the use of these professionals,” Sharp said. “These ‘home care heroes’ serve as the single point of contact for all services, and they ensure everything goes smoothly. Total House Care Managers are trusted leaders who have a connection to their community through their commitment to service and safety. This gives clients and their families valuable peace of mind knowing that what needs to be done is being done right and at the right time.”

Burch also is finding that many people, in addition to wanting help for relatives, also want someone to maintain their own homes simply because they’re so busy with other aspects of their lives.

“A woman I met recently said she knew the business was something the community could use,” he said. “Her first comment was that she could have used TruBlue two years ago for an elderly relative. The relative still had her mind and her health, and she really didn’t want to leave her house, but she just couldn’t maintain it.

“That relative ended up moving into this woman’s house, and now she and her husband are juggling their schedules along with their kids’ and her relative’s. When I explained that we offer the same services for busy households, this woman immediately wanted more information.”

Sharp said TruBlue can be an asset for any household, especially since everything is handled through one contact number.

“Clients call their Total House Care Manager for whatever needs done,” he said. “There’s no need to remember multiple names and phone numbers of providers of different services. That can get frustrating and confusing. People love having one person to call no matter what they need done to maintain their house, knowing that whoever does the job is bonded and insured.”

Seniors and busy families aren’t the only ones who appreciate this efficiency, Sharp added.

“Realtors trying to make a sale may have a whole list of cleaning and repairs that need to be done before the property can be listed,” he said. “Or banks that have taken ownership of certain properties may want someone to ensure those homes are properly maintained. TruBlue can be a resource for all types of property owners.”

To learn more about TruBlue or to schedule a free consultation for services in West Bloomfield, Bloomfield Hills, Rochester Hills, Birmingham, Farmington Hills and their surrounding Michigan communities, call Burch at 248-918-4456 or visit http://www.WestBloomfieldHouseMaintenance.com.

TruBlue House Care’s corporate franchise offices are based in Cincinnati, Ohio. To learn more about the franchise system, call 800-291-0771 or visit the corporate website at http://www.TruBlueHouseCare.com.

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