North American Truck Bedliners Market to Reach US$349 Million by 2017, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive North American report on Truck Bedliners market. The North American market for Truck Bedliners is projected to reach US$349 million by 2017, primarily driven by growth in number of on-road pick up vehicles, technological advancements, and innovative marketing campaigns. Increasing demand for Spray-On bedliners also augurs well for the market.

Truck Bedliners: A North American Market Report

Follow us on LinkedIn - Given the high strung sensitivity of truck bedliners market on sales of pick up trucks in the region, the 2007-2009 world economic recession, which sent the automotive manufacturing industry reeling, not surprisingly squeezed market opportunities for truck bedliners market during the period. Tight budgetary conditions and low purchasing power led to a significant drop in sales of pickup trucks during the period, thereby affecting the number of pick up trucks plying on the road. High fuel prices during the period also led to significant fall in number of on-road trucks. This considerable drop in number of on-road pick up trucks and subsequent reduction in wear and tear of existing bedliners squeezed opportunities for market in the aftermarket segment.

The North American Truck Bedliners market staged a recovery in the year 2010 in line with the improvement in the economic scenario. The market over the next few years will be driven by technology advancements, especially those associated with new proprietary coatings and application techniques. For instance, manufacturers are focusing on using the coating characteristics of bedliners to address the needs of military, industrial, and other commercial applications. Unique solutions introduced in the market have a wide range of applications and options in terms of flexibility, durability, appearance, and protection. Technological advancements also allow distributors to better differentiate their products and gain competitive advantage.

Aggressive promotional strategies being adopted by leading manufacturers will also drive market opportunities over the next few years. Leading manufacturers of spray-on and drop-in bedliner products are undertaking aggressive advertising and marketing initiatives to attract new opportunities and strengthen their positions in the market. Manufacturers are focusing on various media at national and regional level, including television, print, and radio to reach out to the potential customer, thus driving significant opportunities. The growing demand for high-cost spray-on bedliners also augurs well for the market, as the expensive nature of the product category inflates revenue for the overall market.

As stated by the new market research report on Truck Bedliners in North America, the Spray-On Bedliners is the fastest growing product segment with dollar sales waxing at a CAGR of about 17.3% over the analysis period. Drop-In Bedliners is the largest product segment in terms of volume sales. In the next few years, lower prices of drop-in bedliners are expected to sustain demand for drop-in liners, although the market continues to face stiff challenge from the spray-on segment.

Major players in the marketplace include Homestead Products, Inc., Industrial Polymers Corporation, Line-X Corp., Panda Corporation, Rhino Linings Corporation, STK LLC, Ultimate Linings Ltd., Rugged Liner, Inc., International Liner Co., among others.

The research report titled “Truck Bedliners: A North American Market Report” announced by Global Industry Analysts, Inc., provides a review of market trends, competitive scenario, and recent industry activity. The study analyzes market data and analytics in terms of value and volume sales across two segments – Drop-in Bedliners, and Spray-On Bedliners.

For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Truck_Bedliners_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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