Prophesy Releases Case Study of G.W. Palmer Logistics, LLC

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Transportation Brokerage Eliminates Paper-Based Dispatching and Improves Communication with Prophesy Trucking Software

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Now that we use the Prophesy system, the data entry problems, miscommunication, and unnecessary phone calls that used to bog us down have been all but eliminated.

Prophesy Transportation Solutions, Inc. (an Accellos division), provider of trucking and logistics software solutions to the transportation industry, today released a case study of its customer G.W. Palmer Logistics, LLC. This profile illustrates how the transportation brokerage has eliminated its paper-based dispatching methods and improved overall communication with Prophesy trucking software.

The owner of G.W. Palmer & Co., Inc., a produce buying company founded in 1929, together with the owners of Left Lane Transportation, Inc. and Dowell Transport, Inc., pooled together their fleet resources, customer bases, and years of experience in the transportation and logistics industries to form G.W. Palmer Logistics, LLC. Since 2007, the transportation brokerage firm has helped its customers deliver their products throughout the United States, specializing in produce but also hauling a variety of goods such as poultry, rice, lunchmeat, and other fresh and frozen foods, as well as plastics and other non-food items. Its fleet resources include a vast nationwide database of dependable carriers in addition to 15 owner/operators and 6 trucks of its own. The company’s corporate headquarters are based in Batesville, AR, with satellite offices in Florida, Tennessee, Indiana, and California.

One of the biggest challenges facing G.W. Palmer Logistics was a lack of communication amongst its several offices and its customers. The company routinely used a chalkboard and paper-based methods for dispatching, leading to service delays, data entry duplication, and redundant status calls. Accounting operations were handled using Intuit QuickBooks®, although there was no integration between the dispatching and accounting systems to simplify the large amounts of data processing required each day.

The projection of strong company growth highlighted the need to improve communication and streamline operations as soon as possible. "If you plan to grow and take on new offices, they all need to be on the same playing field,'' said Operations Manager Ellie Johnson. ''We didn’t have the means to make this happen. We knew we needed to add some level of automation to our daily processes to achieve that goal."

Bobby McClure, President and CEO of G.W. Palmer and owner of Left Lane Transportation, reviewed several leading trucking software products and learned of the Prophesy DispatchSeries line of trucking software solutions. He viewed a comprehensive demonstration of the software with Jay Votzakis, Prophesy Senior Account Manager, and was impressed with the user-friendly interfaces, the array of capabilities and configurable options, and the balance of cost and features. The software would also interface with his existing QuickBooks accounting system and would require minimal time for staff training and software implementation.

McClure invested in Prophesy Dispatch with QuickBooks interface, including modules for commercial mileage and routing, fuel tax reporting, document imaging, online load posting, and brokerage capabilities. A 23-user license ensured full access to the software for personnel at all G.W. Palmer sites.

Johnson, along with the company’s head of accounting and a data entry clerk, attended a two-day software instruction course at the University of Prophesy in Bloomfield, CT. They then returned to the office to train the remainder of the office staff. In a matter of days, the system was operational across the entire company network. Johnson continues to train all new users of the Prophesy software at the company’s remote offices as needed.

Johnson and the G.W. Palmer workforce are more than pleased with the results achieved with Prophesy. The main office is now in direct and complete communication with its satellite offices given the introduction of real-time data exchange between them. The company’s dispatch and accounting systems are now fully integrated, allowing a seamless flow of accounting data from Prophesy Dispatch to QuickBooks. The Prophesy Document Imaging module allows users to scan important documents and easily share them with their customers and other offices for a variety of purposes, while significantly reducing the company’s paper usage. Furthermore, the Prophesy Online Load Posting module allows carriers to easily find and bid on any of G.W. Palmer’s available loads at various online load posting boards. “Now that we use the Prophesy system, the data entry problems, miscommunication, and unnecessary phone calls that used to bog us down have been all but eliminated,” said Johnson.

G.W. Palmer is continually growing and has ambitious plans for the future, thanks to the newfound improvements in efficiency and communication made possible by the Prophesy implementation. “We are always opening new offices, bringing on new brokers, and leasing new vehicles for our fleet,” said Johnson. “None of this would be possible without Prophesy.”

For more information about Prophesy’s Total Solution for Trucking, email moreinfo (at) or call 800-776-6706.

Explore. Expect. Exceed…With Prophesy, an Accellos Company
The Total Solution for Transportation.

More trucking companies use a Prophesy software solution than any other brand on the market today! Quite simply because we have built the industry's leading total trucking software solution, designed to manage every facet of a growing trucking operation for both public and private fleets with integrated, comprehensive and easy to use features that ensure unsurpassed efficiency and greater profit.

Prophesy works with its customers to help them:

  • Explore new solutions and capabilities to make their business more efficient and successful.
  • Expect the best in quality and functionality from Prophesy.
  • Exceed their own expectations and those of their customers.

For more than 20 years, the Prophesy name has represented quality, reliability and affordability for the trucking industry. Our products offer reliable control over daily trucking operations, yet are easy for growing trucking companies and other fleet operations to implement, integrate and afford. This approach allows our users to build upon their total solution as their needs grow. For more information on how your trucking company can explore, expect, and exceed with the Prophesy Total Solution for Trucking, visit us on the web at today!

To read more about the experiences of Prophesy Users, visit our Customer Success page at .


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Carol Ashburn
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