Central Islip, NY (PRWEB) July 29, 2013
On July 29, nationwide truck wraps manufacturer, JMR Graphics, comments on Virgin Media’s hyper-local outdoor advertisements.
According to a July 26, 2013 article published on The Drum, entitled, “Virgin Media launches hyper-local broadband campaign with JCDecaux,” Virgin Media has worked with JCDecaux to “launch a tactical outdoor advertising campaign personalized with the street name where the ad is posted.”
There are over 1,700 street names featured in the broadband campaign that uses JCDecaux’s new Print IQ technology to alert customers to Virgin Media’s broadband installation services available depending on the ad’s location.
Ellie Troy, head of advertising and online at Virgin Media, elaborates on the campaign. “The overall campaign takes a humorous look at the strength of Virgin Media’s fibre optic services and the Print IQ goes a step further in creating a deeper engagement with consumers around the ease of switching providers.”
TJ Pannell, a representative of JMR Graphics, a nationwide truck wraps manufacturer, highlights the benefits of utilizing outdoor advertising. “The outdoor advertising category has seen rises in global ad spend consistently each quarter for the past couple of years. It has more flexibility than other advertising subdivisions, allowing brands and companies to be more innovative with their campaigns, like the hyper-local campaign Virgin Media is currently running. We’re sure the outdoor advertising industry will remain on a steady incline as different brands and advertising agencies think of creative ways to utilize the medium.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.