Dallas, TX (Vocus) September 15, 2008
Truco Enterprises is proud to announce that all On the Border® Chips are now 0g Trans-Fat per serving with the same great taste and quality that has made them so popular with the American consumer. All authorized store shelves will have them by 10/01/08.
The move by Truco furthers a wide industry response to highly publicized medical research linking trans-fat to coronary heart disease. Trans-fat reduces the levels of "good cholesterol" and increases the levels of "bad cholesterol." The On the Border name has been synonymous for high quality premium Mexican foods and this step follows these high standards with one goal in mind: exceeding our customers' expectations.
To support this initiative and help communicate this transition to the customer, Truco has redesigned all tortilla chip bags. The new bags will feature key information points on the front and back of the bag to allow the shopper to easily identify the health benefits, as well as highlight the NEW OTB frozen appetizer line.
"We are committed to giving our valuable customer the best in the market. We have worked hard to develop a wide variety of great tasting chips made with more healthful oils," Truco Sales V.P , Dale Silver, said in a recent interview. On The Border Tortilla Chips lead the nation in growth, last 52 weeks, over all other top 20 Brands, ranking #5 as Branded Manufacturer. (IRI 8.10.08 FDM)
The best is yet to come! Exciting Packaging and lifestyle Hi-Res photographs are available on request.
About Truco Enterprises
Truco Enterprises is a company in which ideas and business strategies are always fresh. By forging an innovative partnership with Brinker International and licensing On The Border® brand name retail products, Truco Enterprises has created a unique platform that encompasses a range of Southwest/Mexican cuisine flavor options spanning six categories: salty snacks, dips, salsa, drink mix, soups, and frozen foods. Today, Truco markets and distributes On The Border premium-branded products throughout the nation. The company is headquartered in Dallas, Texas. For more information, visit Truco.
800-471-7723, ext. 359
yhinklin @ truco.com