ATLANTA (PRWEB) September 26, 2006
Softscribe Inc., a technology public relations firm focused on driving sales for companies targeting the US government, healthcare and hospitality markets, today announced that is has won two new clients. They are MEGA International, out of Massachusetts, the global leader in business process analysis and enterprise architecture modeling solutions; and Atlanta-based The Rainmaker Group, a software and services company that maximizes total property profitability for operators of casino hotels and other hospitality enterprises. MEGA and Rainmaker selected Softscribe Inc. to launch an awards program, and a strategic media relations and writing program, respectively.
“Although we already have an effective public relations program, we were looking to showcase our clients’ successes through a targeted awards program,” said Michelle Miakos, Senior Vice President of North America and Latin America with MEGA International. “Softscribe’s deep expertise in both Enterprise Architecture and the government market were factors in our decision to engage them.”
Tammy Farley, Principal with The Rainmaker Group, said, “Our goals are to establish brand recognition for Rainmaker and to increase sales to hotel casinos. Based on Softscribe’s track record and approach to public relations, we know they can enable these objectives.”
Softscribe’s President, Michael Squires, said, “A common denominator MEGA International and The Rainmaker Group share is the universal respect and enthusiasm of their clients. This makes them ideal candidates for our CustomerYieldSM program and editorial awards and interviews. We are honored to be associated with companies that are so well respected in their fields.”
About MEGA International
MEGA, founded in 1991, does business in North America and Europe through operations and affiliates in the United States, United Kingdom, Germany, France, Italy, Canada, Mexico, and recently in Japan, Central and Eastern Europe. MEGA International clients include US Department of Agriculture, US Department of Transportation, US Department of Homeland Security, NASA, Cox Enterprises, DirecTV, GeoEye, Morgan Stanley, National City Bank, Nissan, NEXTEL, Novartis, Cardinal Health, and Wyeth.
Since the creation of MEGA, the company's sole objective has been to provide its customers with the best business process and enterprise architecture solutions. The MEGA value-driven approach combines proven methods, modeling software and consulting to deliver an enterprise repository to the client. This repository provides executives and operational managers with the ability to understand, discover, align and control information at the enterprise level.
About The Rainmaker Group
The Rainmaker Group is a software and services company that provides the revolution SM product suite, powered by JDA, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers while developing more effective business processes. Rainmaker incorporated in 1998 and its clients include Boyd Gaming, Harrah’s Entertainment, MGM MIRAGE, Omni Hotels, IP Biloxi, Trump Entertainment Resorts and other leading hotel and multifamily housing companies.
About Softscribe Inc.
Founded in 1999, Softscribe Inc. practices true public relations, not just publicity, to help technology companies targeting the US government, hospitality and healthcare industries drive product sales and solidify their brands. The company does this through a blend of traditional one-to-one-marketing public relations and imaginative Search Marketing with an emphasis on media and influencer relationships, writing and a focus on messaging strategy. Softscribe’s clients include Aptech Computer Systems, Inc., Gold Key Solutions, JDA/Manugistics, LodgeNet Entertainment Corporation, MEGA International, NORTHWIND, The Rainmaker Group and many other leading technology companies. For more information please visit http://www.softscribeinc.com.
Julie Keyser-Squires, APR