“We love the choice of acceptance SI has made in featuring some more realistic models this year and hope that it marks a move in this direction for the industry.”- Hilary Genga, CEO Trunkettes.
Los Angeles, CA (PRWEB) February 11, 2015
For the third straight year, Trunkettes Swimwear is being featured in the most sought after place to premiere new swimsuit lines- the annual Sports Illustrated Swimsuit Edition. In 2014, Hannah Davis, this year’s cover girl, wore Trunkettes Swimwear for SI’s Swimsuit Edition shoot. The 2015 Trunkettes Swimwear, photographed on the famed U.S. Route 66 as part of SI’s Made In The U.S.A. online campaign, is worn by model Ariel Meredith.
Select items from the Trunkettes Summer Swimwear Collection are available for pre-order online. Among them will be the debut of The Trixie, Trunkettes newest suit that is truly flattering on every body type and shows off curves in all the right places. Modeled after shapewear, The Trixie brings out the best in everyone and is extremely comfortable with full back coverage and a selection of colorful bandeau tops to choose from. As with the brand’s first swim trunks, created for style and comfort, Trunkettes hopes the new Trixie swimsuit will be a hit with moms and active women who want to look and feel good by the pool, without accidental wardrobe malfunctions.
“It is such an honor to be a part of the Sports Illustrated Swimsuit Issue again. We also applaud SI for featuring some Size 12 curves this year. Empowering women with choices, feeling beautiful and finding your own self-confidence is what the Trunkettes brand is all about,” states Hilary Genga, Trunkettes CEO. “We love this choice of acceptance SI has made in featuring more realistic models this year and hope that it marks a move in this direction for the industry.”
A long list of celebrities wearing Trunkettes have popularized the brand including Carrie Underwood, Carmen Electra, Felicity Huffman, Kathy Lee Gifford, Perrey Reeves, Julie Bowen, Hannah Davis, Gretchen Rossi, and the lovely ladies on The Talk. The diverse Trunkettes clientele represents the variety of styles offered- from a full range of alternative swim trunks for women to string bikinis and cover-ups.
Known for their stylized swim trunk look, the Trunkettes line has expanded to include fashion forward suits of all styles, including this year’s featured suit for Sports Illustrated Online. “We are about style, confidence and feeling your best, whether it be showing a little more or a little less- it’s your choice as a woman,” states Chief Design Officer, Kristen Greven.
Based in Los Angeles, Trunkettes was the brainchild of mom entrepreneur, Hilary Genga, in search of a trendy bathing suit that provided more freedom and comfort than traditional swimwear. She consulted designer Kristen Greven, who ran with the idea- creating fashionable suits that are not only comfortable and confidence building but glamorous to boot. The Trunkettes line features a versatile and stylish array of swim trunks for women, sexy bikinis and cover-ups. For more information and to order online, visit http://www.trunkettes.com.