St. Cloud, MN (PRWEB) October 02, 2012
GLM Displays, a leading provider of trade show displays, has seen a direct and obvious increase in larger and more expensive display sales in 2012, especially in their modular truss displays. Recently, GLM Displays completely remodeled their website, embracing ecommerce and SEO practices. The increase in sales derives mainly from organic searches without one dollar spent in pay per click advertising.
“In 2008, the bulk of our sales were smaller displays like banner stands and table top displays” stated Matthew Lunser, owner of GLM Displays. “We have actively promoted our larger displays and are finally seeing the fruits of our labor. I believe the bulk of the increase is directly related to our new website. Utilizing good SEO (search engine optimization) practices without a doubt has brought us more traffic and ultimately more sales.”
With vast amounts of time and energy into creating the new website structure and maintaining new and compelling content does not make the increase in sales easy. This form of sweat-equity is difficult for many smaller companies to invest in, especially if they don’t have the budget to pay a firm to do it for them.
“I received a lot of quotes from SEO companies and for being basically a startup business, I couldn’t invest that kind of money without a guarantee of a positive ROI. I didn’t know much at all about ecommerce sites and SEO, so I had to educate myself. I spent many hours working on the site and structuring it for SEO. Prior to the new site, I tried pay per click advertising with little to show for it. I think many people see pay per click advertising as an easy out. I wish I would have embraced ecommerce many years ago. I hate to think where the business would be today if I had.”
About GLM Displays
GLM Displays offers a full line of trade show displays, pop up booths, banner stands, table top displays, truss displays, and more. Customers can find options, sizes and prices on their easy to use website, http://www.glmdisplays.com but also can find personable assistance by calling (888) 743-4564.
Whether it’s a small table top display or a full 20 foot booth, GLM Displays has the options for any budget or need.